Hybrid Director of Content

at TelyRx

• Job title: Director of Content
• Job type: Full Time
• Experience level: Lead
• Salary: $100,000 - $120,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Irving, United States

About the role

• Director of Content for TelyRx, building and leading content and editorial functions. Innovating content strategies to ensure growth in a fast-paced tech-enabled pharmacy.

Responsibilities

• Search-first editorial strategy and execution
• Build and lead an organic content strategy rooted in keyword demand, intent, and conversion outcomes.
• Develop content architectures (topic clusters, programmatic opportunities where appropriate, internal linking strategy) that scale.
• Produce and continuously optimize content that ranks, converts, and supports the end-to-end customer journey.
• Build the content function from scratch
• Create the editorial operating model: intake, briefs, production, review, QA, publishing, optimization, refresh cadence, and performance reporting.
• Establish content standards: voice, style, on-page SEO requirements, templates, and quality checklists.
• Stand up the tooling and workflows to ship high-quality content quickly and repeatedly.
• Own the publishing pipeline end-to-end, including CMS workflows, metadata, structured content, internal linking, and basic technical QA.
• Partner with product/design/engineering as needed to improve templates, site structure, page speed considerations, and content discoverability.
• Run content updates and refreshes to protect and grow rankings over time.
• Write and edit high-performing content across education, category pages, landing pages, and other high-intent surfaces.
• Build, vet, and manage a network of writers (including subject-matter expertise where needed).

Requirements

• 7+ years of experience in content, editorial, and SEO-driven growth roles, including ownership of organic performance.
• Demonstrated success building a content program from scratch (or meaningfully rebuilding/accelerating one).
• Deep SEO expertise: keyword research, intent modeling, SERP analysis, content briefs, on-page optimization, internal linking, and measurement.
• Strong copywriting and editing skills with a portfolio of content that ranks and performs.
• Technical publishing proficiency: CMS fluency, on-page QA, metadata/structured content basics, and collaboration with engineering on publishing needs.
• Experience recruiting, managing, and scaling freelance/contract writer networks.
• A scrappy, self-directed operating style—comfortable identifying gaps, making decisions, and shipping fast.