Content Specialist creating enterprise - level content for BCM One's diverse global communications products. Collaborating with sales and marketing teams to amplify digital brand presence.
About the role
- Director of Content for TelyRx, building and leading content and editorial functions. Innovating content strategies to ensure growth in a fast-paced tech-enabled pharmacy.
Responsibilities
- Search-first editorial strategy and execution
- Build and lead an organic content strategy rooted in keyword demand, intent, and conversion outcomes.
- Develop content architectures (topic clusters, programmatic opportunities where appropriate, internal linking strategy) that scale.
- Produce and continuously optimize content that ranks, converts, and supports the end-to-end customer journey.
- Build the content function from scratch
- Create the editorial operating model: intake, briefs, production, review, QA, publishing, optimization, refresh cadence, and performance reporting.
- Establish content standards: voice, style, on-page SEO requirements, templates, and quality checklists.
- Stand up the tooling and workflows to ship high-quality content quickly and repeatedly.
- Own the publishing pipeline end-to-end, including CMS workflows, metadata, structured content, internal linking, and basic technical QA.
- Partner with product/design/engineering as needed to improve templates, site structure, page speed considerations, and content discoverability.
- Run content updates and refreshes to protect and grow rankings over time.
- Write and edit high-performing content across education, category pages, landing pages, and other high-intent surfaces.
- Build, vet, and manage a network of writers (including subject-matter expertise where needed).
Requirements
- 7+ years of experience in content, editorial, and SEO-driven growth roles, including ownership of organic performance.
- Demonstrated success building a content program from scratch (or meaningfully rebuilding/accelerating one).
- Deep SEO expertise: keyword research, intent modeling, SERP analysis, content briefs, on-page optimization, internal linking, and measurement.
- Strong copywriting and editing skills with a portfolio of content that ranks and performs.
- Technical publishing proficiency: CMS fluency, on-page QA, metadata/structured content basics, and collaboration with engineering on publishing needs.
- Experience recruiting, managing, and scaling freelance/contract writer networks.
- A scrappy, self-directed operating style—comfortable identifying gaps, making decisions, and shipping fast.
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