Product Marketer at Vercel, enhancing sales narratives and materials for enterprise buyers. Collaborating cross - functionally to drive product adoption and sales enablement.
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Hybrid Product Marketing Manager
Posted 2 months ago
About the role
- Product Marketing Manager focusing on Talent Garden’s educational and innovation offerings. Connecting Product, Market, and Community to drive commercial impact and brand positioning.
Responsibilities
- Define and own product positioning and strategic narratives across the portfolio, strengthening Talent Garden’s thought leadership
- Translate access to CTOs, founders, and innovators into high-impact editorial assets and original formats (audio, video, live)
- Lead AI-driven market analysis and product discovery to validate new opportunities before launch and ensure product–market fit
- Use advanced AI tools to analyze trends, competitors, and qualitative insights, accelerating decision-making on portfolio inclusion
- Design and support campus-based formats and experiences that integrate learning products with physical spaces
- Leverage offline experiences as drivers for lead generation and brand awareness
- Build and execute customer lifecycle strategies aimed at increasing Lifetime Value (LTV) and long-term engagement
- Activate alumni as recurring customers and active members of the Talent Garden ecosystem
- Orchestrate go-to-market strategies for new launches and corporate special projects
- Coordinate cross-functional teams (Sales, Content, Tech) to deliver clear, compelling, and commercially effective value propositions
Requirements
- 3-5 years of relevant professional experience, ideally spanning Product Marketing, Strategy, or coordination roles in Creative or Digital Agencies
- Strong proficiency in using AI not only for content creation, but as a research assistant to validate, analyze, and rapidly synthesize market insights
- Combine analytical and creative thinking, feeling equally comfortable working with data to validate markets and opportunities, and with storytelling to build compelling product and brand narratives
- Are execution-oriented, able to translate strategic vision into operational delivery, manage budgets, and measure ROI
- Show solid stakeholder management skills, aligning and guiding cross-functional teams and external partners toward shared objectives
- Are fluent in both Italian (native level) and English, written and spoken.
Benefits
- Hybrid working environment, combining regular in-person work on a weekly basis with remote flexibility
- Access to all our co-working spaces across Europe
- Free access to all our Master courses
- Meal vouchers and a €1,000 welfare budget to spend as you like
- Mum&Dad policy offering (even more) flexible remote work options for expecting parents, a €1,000 bonus, and additional leave for dads to bond with their child
- An extra 6 working days of vacation each year, on top of local regulations
- December 24 and 31 automatically become holidays when they fall on weekdays
- Company-provided MacBook
- Access to discounts, events, and networking opportunities at our co-working spaces
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