Market Development Director focusing on business opportunities, brand visibility, and client relations for SysLogic. Collaborating across teams to foster growth in the technology consulting sector.
Responsibilities
Champion SysLogic’s mission and capabilities across the marketplace, serving as an ambassador of the brand and reinforcing our reputation as a trusted technology consulting partner.
Collaborate with marketing and leadership team to support initiatives that strengthen SysLogic’s visibility through thought leadership, industry events, and professional networks.
Contribute insights and recommendations to the development of sales and marketing materials to ensure messaging and collateral reflect client needs, market trends, and SysLogic’s value proposition.
Represent SysLogic at conferences, client meetings, networking events, and community engagements to build recognition and foster meaningful connections within the technology ecosystem.
Proactively seek out and identify new business opportunities through multiple channels – including networking and industry events, LinkedIn outreach, new introductions, and cultivating SysLogic’s growing network of connections and referrals.
Conduct market research to stay informed about industry trends, competitor activities, and potential opportunities.
Engage prospective clients in consultative discussions to understand business challenges, align SysLogic’s services, and position the firm as a valued advisor.
Maintain a robust and active business development pipeline, nurturing opportunities from initial engagement to the qualified opportunity phase.
Contribute to measurable revenue growth by securing new business opportunities and expanding SysLogic’s presence within target markets.
Convert qualified leads that result in long-term client engagements through proactive relationship management.
Maintain accurate records of market development activities, client interactions, and pipeline status in the CRM system.
Track progress against established goals, maintaining accountability for individual pipeline development performance and advancement.
Requirements
Over five years of experience in IT consulting, technology services, or professional services, ideally in software development, data integration, or cybersecurity.
Demonstrated ability to identify, qualify, and cultivate new business opportunities within a professional services environment.
Proven success building and maintaining strong relationships, with a focus on trust, communication, and long-term partnership.
Familiarity with consultative discussions and an understanding of how to align technical capabilities with client needs and business outcomes.
Strong business acumen and ability to quickly grasp complex technology concepts and articulate them in a business context.
Experience engaging prospective clients through various outreach methods, including networking events, LinkedIn, and professional connections or referrals.
Proven experience actively participating in networking events with a focus on meeting and connecting with new individuals.
Proactive, results-oriented mindset with a drive to exceed targets and deliver measurable outcomes.
Ability to participate and communicate effectively in planned and ad hoc in-person and virtual meetings of varied sizes, demonstrating professionalism and confidence.
Customer-centric approach with the ability to anticipate needs and foster strong, lasting relationships.
Excellent interpersonal, presentation, and written communication skills, with a polished and professional presence.
Solid understanding of at least one of the following domains: software development, data and information management, cybersecurity, or related consulting services and how they can solve client business challenges.
Ability to effectively use a CRM platform to manage, update, and maintain client information, activities, and pipeline progress.
Proficiency with Microsoft-based tools, including Word, Excel, PowerPoint, and Teams, to support communication, documentation, and presentation needs.
Experience leveraging LinkedIn and other online research tools to identify prospective clients, gather market intelligence, and prepare for client engagement.
Regional travel is required to support networking events, conferences, and in-person client engagement meetings and conversations.
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