eCommerce and Lifecycle Manager overseeing operations for direct - to - consumer fashion brand. Responsible for enhancing user experience, driving conversion through data - driven strategies.
About the role
- Integrated Digital Performance Analyst responsible for performance analytics across digital campaigns. Driving insights to enhance customer experience and boost ecommerce growth at Sysco.
Responsibilities
- Lead performance analytics for integrated digital campaigns across onsite, email, paid media, SEO/SEM, display, social, and emerging channels.
- Connect data analyses and digital performance insights to customer journey behaviors, conversion metrics, ecommerce outcomes, and revenue impact.
- Build and evolve performance measurement, dashboards, and KPIs for digital campaign activations that support campaign performance objectives.
- Conduct advanced analytics (e.g., segmentation, attribution insights, funnel analysis, forecasting, trend analysis) to guide future campaign strategy.
- Translate analytical findings into clear, actionable recommendations that influence cross-channel digital campaign roadmap and activation decisions.
- Partner with channel leads and the Integrated Digital Campaign Manager to develop experiment designs (A/B tests, multivariate testing) and learning agendas for digital activations.
- Analyze cross channel campaign performance and ecommerce activation results to uncover insights that improve business impact.
- Support continuous improvement of performance measurement frameworks, scorecards, and post campaign reporting.
- Partner closely with Digital/Ecommerce, Brand, Merchandising, Product, Sales, and other cross functional partners to build effective digital campaign performance insights and hypotheses.
- Collaborate with Analytics teams to ensure data integrity, establish foundational measurement, and enhance analytics capabilities.
- Influence business partners through data driven storytelling, aligning insights to business priorities and customer needs.
- Develop deep expertise in digital analytics tools and Sysco’s data environment.
- Build dashboards, reporting mechanisms, and automated insights leveraging tools such as Tableau, SQL, and Alteryx.
- Utilize and integrate data from tools such as GA4, marketing automation platforms (e.g., SFMC), CDP/DMP tools (e.g., Tealium), and e-commerce platforms.
- Champion data best practices and reporting consistency across the Digital Growth team.
Requirements
- Bachelor’s degree in Business, Statistics, Analytics, Computer Science, or a related field
- 2-5 years of relevant professional experience in ecommerce analytics, digital analytics, business analytics or a similar data-driven role.
- Proven ability to manage complex business analytics projects with multiple stakeholders and tight timelines.
- Track record of partnering and iterating with business stakeholders to plan, build and manage analytics projects, and develop hypothesis, analyses and insights.
- Hands on experience with analytics and visualization tools such as SQL, Tableau, PowerBI, Alteryx, or similar.
- Experience in ecommerce, B2B, marketplace, or large-scale enterprise environments preferred.
- Demonstrated experience analyzing digital campaigns across multiple channels.
- Familiarity with digital analytics platforms (e.g., GA4, Tealium, Adobe).
- Experience working in matrixed organizations.
Benefits
- For information on Sysco’s Benefits, please visit https://SyscoBenefits.com
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