Hybrid eCommerce and Lifecycle Manager

at Marquee Brands

• Job title: eCommerce and Lifecycle Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• eCommerce and Lifecycle Manager overseeing operations for direct-to-consumer fashion brand. Responsible for enhancing user experience, driving conversion through data-driven strategies.

Responsibilities

• Own day-to-day ecommerce performance and lead the overall site roadmap, ensuring smooth execution of launches, campaigns, and site enhancements
• Serve as the end-to-end site owner across homepage, navigation, PLPs, PDPs, cart, and checkout, managing execution, site health, and analytics
• Lead Shopify readiness for all product launches, including product setup, asset uploads, merchandising, and QA to ensure brand alignment and accuracy
• Coordinate with production partners on drop assortment and manage order flow from Shopify to internal systems (e.g., NetSuite)
• Own and monitor core ecommerce KPIs, including site traffic, conversion rate, AOV, UPT, cart/checkout rates
• Manage ecommerce analytics and reporting; translate data into actionable insights for executive leadership and cross-functional partners
• Build and execute site enhancement roadmap (A/B testing, PDP templates, cart improvements, product upsells, etc.), developing business cases, defining success metrics, and analyzing results post-launch
• Own site health, QA processes, and issue prioritization to ensure stability and performance
• Ensure flawless site execution for all drops, promotions, and campaigns in collaboration with marketing and operations
• Partner cross-functionally to ensure onsite messaging is accurate, timely, and aligned with brand/marketing
• Own day-to-day execution and performance of email and SMS marketing campaigns in partnership with the creative marketing team
• Manage email and SMS calendar, segmentation, implementation, QA, deployment, and optimization
• Develop and optimize lifecycle flows (abandoned cart, browse abandonment, drop announcements, post-purchase, win-back, etc.) to drive repeat purchase and retention
• Analyze retention performance and provide data-driven recommendations to improve engagement, conversion, and revenue
• Drive A/B testing across email and SMS, including design, KPI definition, implementation, and performance analysis
• Continuously optimize subject lines, creative, messaging, audience segmentation, and send timing to maximize open rates, click-through rates, and conversion.

Requirements

• 3-5 years of experience in eCommerce, preferably for a DTC fashion brand
• Passion for streetwear, subcultures, and pop culture
• Bachelor’s degree
• Deep familiarity with Shopify (Shopify Plus preferred) and ecommerce ecosystems, with strong technical fluency across web design, integrations, UX, SEO, and analytics
• Hands-on experience managing email and SMS marketing platforms (Klaviyo), including campaign builds, segmentation, automation, and QA
• Demonstrated success driving traffic, conversion rate, and revenue growth on a global ecommerce platform
• Demonstrated success driving revenue through lifecycle marketing, including automated flows (abandoned cart, post-purchase, win-back, drop campaigns)
• Experience managing high-traffic launches, limited drops, or capsule collections is strongly preferred
• Must be a self-starter who takes initiative with a strong attention to detail
• Excellent verbal and written communication skills
• Able to collaborate cross-functionally across creative, marketing, and operations teams
• Proven project management skills with the ability to manage multiple initiatives simultaneously
• Desire and ability to work in a fast paced, dynamic and creative environment.

Benefits

• Competitive salary, and bonus structure
• Healthcare Benefits including dental and vision
• Flexible spending account (FSA) or health savings account (HSA)
• Life insurance
• Pet Insurance
• Generous Vacation and Leave Policies
• Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
• 12 Paid Holidays: In addition to 15 Paid vacation Days.