About the role

Senior Growth Marketing Manager at Syntax developing and scaling lead channels for an EdTech startup. Collaborating with teams to optimize funnels and achieve sustainable growth.

Responsibilities

You have experience in growth marketing and are ready to take the next step? As Senior Growth Marketing Manager at Syntax, shape lead generation and take it to the next level!
You develop holistic funnel and CRM strategies that efficiently convert leads into sales-ready opportunities.
You rely on measurable, test-driven approaches and bring strong stakeholder management.
You work closely with your team and other departments to ensure sustainable growth and execute successful campaigns.
You are responsible for building new lead channels beyond classic performance marketing, e.g., job boards, referral programs, communities, events, or partnerships.
You reduce Customer Acquisition Costs (CAC) through smart lead acquisition, effective pre-qualification, and efficient handovers.
You design the entire lead funnel, from lead capture through CRM flow to correct routing to the appropriate sales reps.
You develop content across the full funnel (top–mid–bottom) and manage audience-specific materials such as flyers, one-pagers, landing pages, sales materials, and FAQ content.
You build strategic email nurturing flows that engage and activate leads over the long term.
You monitor relevant marketing and sales KPIs for the channels you manage, analyze open, click, and response rates as well as meeting conversion rates.

Experience in growth marketing: You have several years of experience in B2C or B2B lead growth, performance, or CRM marketing and have ideally owned end-to-end funnels.
Funnel and process understanding: You understand the architecture of lead funnels from lead capture through qualification, CRM, routing, and handover to sales.
CRM, email automation and content: You have experience with CRM systems and email automation. Segmentation, trigger flows, nurturing and reactivation are part of your daily work.
KPI affinity: You work analytically, track relevant KPIs, run continuous tests and derive actionable learnings.
Hands-on mentality: You consolidate requirements, prioritize sensibly and align teams around shared goals.
Communication: You have very good German skills (native or C1/C2 level) and can communicate confidently in both spoken and written form.

A business with purpose: With us you work on topics that are highly relevant economically, socially and politically (digitalization, competitiveness of Germany as a business location, labor market policy, equality, technology, etc.).
Responsibility and scope to shape things: As Senior Growth Marketing Manager you will be involved in many areas and work directly with the CCO.
Steep learning curve: You will be onboarded quickly and will take responsibility for operational topics and processes shortly after starting.
Dynamic startup environment and flexible working: For us results matter more than prescribed workplaces. We give you the flexibility you need to perform at your best—whether from our Berlin office, hybrid, or remote—you decide where you work best.
Long-term perspective: In addition to a permanent employment contract, we offer opportunities to grow within the organization according to your skills and preferences.
Attractive package: In addition to a competitive salary and deep insight into many company areas, you benefit from a discounted sports membership with our partner Urban Sports Club and receive high-quality company devices (MacBook, AirPods, etc.).