Business Development Coordinator supporting legal marketing efforts for Alston & Bird's Intellectual Property Practice Area. Performing a variety of tasks including pitches, award nominations, and marketing material updates.
About the role
- VP of Business Development Marketing at Synchrony focused on developing marketing strategies and collaborating with business development teams. Responsible for managing presentations and growing partnerships.
Responsibilities
- Lead marketing efforts from Pre-Deal Assessment (PDA), RFP development, ideation, value proposition recommendations, and portfolio growth drivers for all assigned platforms’ new prospects in the pipeline.
- Cross-functionally lead the management presentation process, including development of demos, research, video production, PowerPoint presentations, and creative execution.
- Develop and maintain strategic, on-point, off-the-shelf, and customizable RFP content and management presentation slides within the content library to support ongoing platform needs.
- Collaborate closely with business development teams to finalize and tailor management presentations, ensuring alignment with prospect objectives and deal strategy.
- Partner with client teams to renew and strategically grow existing partnerships.
- Develop comprehensive marketing plans from the ground up for each prospect, detailing projected growth metrics (including new accounts and spend per active customer) and marketing funding requests to serve as critical inputs for pricing models.
- Evolve Synchrony’s storytelling in the business development process to align with roadmap capabilities and next-generation growth initiatives.
- Serve as platform marketing subject matter expert (SME) in prospect working sessions to address marketing and growth-related questions.
- Represent and present Synchrony as needed in management presentation processes.
Requirements
- Bachelor's Degree; OR in lieu of degree, a minimum of 10 years of Business Development or Marketing experience in the financial services industry
- 8+ years of Client Marketing (B2B or B2B2C) or Business Development Marketing experience in the financial services industry
- 5+ years of experience to include:
- Understanding of business development processes
- Cross functional team leadership experience
- Advanced degree (MS, MBA) preferred.
- Experience with PLCC, co-brand and installment lending across both digital and non-digital channels.
- Proven growth marketing leadership, combining analytical and creative skills with significant exposure to consumer-facing programs and products.
- Proficiency in PC applications, including MS Office Suite or equivalent software.
Benefits
- Flexible work arrangements
- Professional development
- Annual bonus based on individual and company performance
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