WG - Leitung responsible for intensive care outside of hospital. Join Auralis in providing quality patient care and leadership in Heppenheim.
About the role
- VP of Analytics leading the analytics team at Synchrony. Driving profitable growth and data-driven strategies for marketing analytics in financial services.
Responsibilities
- Develop decision optimization agenda in conjunction with Analytics Leader to drive profitable growth for the program
- This includes development of analytics strategies aligned to program goals, designing roadmaps with milestones, developing effective analytics methods and seamless execution of multiple projects
- Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts
- Collaborate with cross functional teams and develop strategies to grow new accounts, sales, and profitability of the program
- Lead the creation and execution of a data-driven customer engagement strategy by analyzing customer journeys, measuring and attributing the impact of various experiences, and delivering actionable recommendations to drive incremental engagement, card sales, and profitability
- Collaborate with cross-functional stakeholders to design, A/B test, and optimize diverse marketing tactics and customer experiences, fostering a culture of experimentation and continuous improvement
- Leverage data streaming and near real-time analytics methods to rapidly execute, iterate, and deliver actions/insights on card usage and customer engagement trends
- Apply an agile mindset to deliver timely, scalable tools and drive continuous improvement
- Build trust with client as an analytics advocate, establish strong relationships
- Establish operating rhythm with cross functional team to execute combined analytics roadmaps
- Show leadership in using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that improve customer experience and drive incremental program economics
- Be a leader in influencing business actions with data driven story telling
- Advocate data driven decision making that optimizes program profitability and client revenue growth
- Collaborate with analytics CoE’s to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation
- Develop expertise on cross functional KPI’s and their drivers, conduct portfolio diagnostics
- Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies
- Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members
- Partner with offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects
- Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured/curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools
- Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights
- Deliver hand-on analytics projects and perform other duties and/or special projects as assigned
Requirements
- Bachelor's degree in STEM field, or in lieu of degree a high school diploma
- 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
- 5+ years of experience is using tools like SAS, SQL, Tableau or a similar data querying and analysis tools
- A minimum of 7+ years of work experience to include: 5+ years using statistical analysis methods and data warehouse tools
- 3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
- 3+ years leading large-scale analytics projects
- 3+ years of client facing experience
- Ability and flexibility to travel for business as required
Benefits
- Flexible work arrangements
- Professional development opportunities
- Bonuses
- Health insurance
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