Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
About the role
- Vice President of Large Client Marketing developing B2B and B2B2C marketing strategies for Dental accounts. Leading marketing initiatives and cross-functional collaboration to drive growth in CareCredit usage.
Responsibilities
- Lead and execute client and partner marketing initiatives that support acquisition, activation, usage and retention for Large Client Dental Practices.
- Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
- Present, influence, and sell-through plans and programs to external executives/C-suite.
- Optimize internal and contractual marketing spend; pursue additional funds to meet growth goals.
- Partner with sales leadership to segment clients/partners and align resources based on business goals and growth opportunities.
- Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
- Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
- Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
- Manage marketing budgets, including forecasting and expense tracking.
- Lead cross-functional projects and drive collaboration across multiple levels of management.
Requirements
- Bachelor's Degree OR in lieu of a degree, a high school diploma and 10+ years of marketing experience
- 5+ years of marketing experience partnering with creative agencies to include prior B2B and B2B2C marketing experience
- 5+ years of people leadership experience
- Strong analytics background needed to set strategy and measure performance
- Ability to travel ~25%
Benefits
- Flexible work arrangements
- Tools and technology for career growth
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