Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Partner Marketing Manager at Benifex developing co-marketing strategies for strategic partners. Overseeing joint initiatives to drive pipeline growth and enhance partner engagement.
Responsibilities
- Develop and execute partner marketing strategies that align with business objectives and drive joint demand generation and pipeline growth.
- Build strong relationships with key partners, acting as the primary marketing contact and ensuring alignment on shared goals and priorities.
- Plan and deliver co‑marketing campaigns, including webinars, events (both virtual and small in‑person activations), co‑authored content, social media initiatives, and other joint programs.
- Collaborate with internal teams (sales, product marketing, digital, events, CS) to create compelling “better together” value propositions and co‑branded campaign assets.
- Track and report performance of partner campaigns, providing insights and recommendations for optimisation and future scaling.
- Enable partners with co‑marketing resources, toolkits, messaging, and support to strengthen their go‑to‑market efforts.
- Stay informed on partner ecosystem developments and market trends to identify new opportunities for collaboration and cross‑pollination.
- Support occasional partner events or activities that may require travel (approximately once per quarter).
Requirements
- Experience in Partner Marketing , Channel Marketing , or similar
- Experience in a B2B marketing environment (ideally within HR Tech, Benefits and/or SaaS)
- Comfortable working in an early‑stage or “building” environment — creating processes, testing ideas, and iterating
- Ability to collaborate effectively with multiple internal and external stakeholders
- Strong project management and organisational skills
- Excellent relationship‑building and communication skills
- Bonus points for:
- • Experience building a partner program or co‑marketing function from scratch
- • Event marketing or demand generation exposure
- • Experience developing messaging and content from the ground up.
Benefits
- Hybrid working: 2-3 days a week in our Chicago office
- 20 days PTO
- Your birthday off
- Time for you - 8 hours off when you need it — no questions asked
- Family Medical Cover - help cover the costs of day-to-day healthcare (United Healthcare)
- Dental and Vision Cover - help cover the costs of dental and vision needs (United Healthcare)
- Life Insurance. Basic Life and AD&D, short-term and long-term disability insurance (United Healthcare)
- 401(k). Retirement savings plan.
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