Hybrid VP, Digital Personalization

Posted 2 weeks ago

Apply now

About the role

  • VP, Digital Personalization leading the design and execution of personalization technology. Collaborating with stakeholders to enhance customer lifecycle engagement across digital platforms.

Responsibilities

  • Drive business results and provide strategic guidance by leading the design, development and execution of personalization technology
  • Support the development and refinement of digital journeys across the web and app world
  • Collaborate with cross functional stakeholders to identify use cases and enable targeting of key audience segments
  • Act as subject matter expert and help envision, sell in, and build the platform of the future for the Company
  • Provide forward thinking and insightful analysis and manage personalization roadmap

Requirements

  • Bachelor’s Degree OR in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience
  • 7+ years progressive experience in digital marketing, digital A/B testing, campaign management and/or digital personalization
  • Direct experience working with marketing technologies such as Adobe Test & Target, Sales Force Marketing Cloud, Pega Systems, Dynamic Yield and Optimizely
  • Ability and flexibility to travel for business as required

Benefits

  • Flexible work arrangements
  • Professional development opportunities
  • Bonuses

Job title

VP, Digital Personalization

Job type

Experience level

Lead

Salary

$110,000 - $185,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job