VP, Marketing Preference Platforms leading Synchrony Marketing Permission Management. Driving strategy and governance of marketing preference management and overseeing high-performing teams.
Responsibilities
Be the Marketing Consent and Preference Management platform SME and Product Manager, offering strategic thinking and program vision to exceed customer needs.
Partner with internal, enterprise Senior Leaders to ensure capabilities are aligned, data is effectively integrated and delivered to applicable internal parties.
Coordinate and partner with Legal & Compliance leaders to ensure all regulatory and compliance requirements are addressed and satisfied.
Serve as primary innovator and platform liaison to business stakeholders, connecting enterprise strategies and aligning roadmaps towards a long-term, unified customer experience with requisite integrations.
Act with industry knowledge and understanding as it relates to consumer preference, consent and data privacy trends.
Oversee direct business requirements and translate into platform architecture for both stakeholders and technical resources.
Establish and analyze platform KPI’s.
Monitor performance, with an eye towards continuous improvement.
Make necessary recommendations, including technical and budgetary requirements.
Oversees all platform reporting and measurement efforts for Synchrony Preference Center.
Primary contact for vendor/partner operational activities, including platform expansion and associated proposals.
Drive innovation and optimization in the consent and preference space, leveraging AI techniques and capabilities offered by platform suppliers and/or internal partners.
Perform other duties and/or special projects as assigned.
Requirements
Bachelor’s Degree
In lieu of a degree, HS Diploma/GED and 14+ years of leadership and management experience
10+ years of professional work experience, including:
7+ leadership and management experience, preferably in a technology, marketing or privacy related fields
5+ years experience leading or managing Marketing Technology platforms
3+ years experience directly overseeing enterprise-level privacy and preference management platform
Ability and flexibility to travel for business as required
Benefits
choice and flexibility
work from home near one of our Hubs or come into one of our offices
in-person engagement activities such as business or team meetings, training and culture events
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