Hybrid VP, Consent & Preference Platforms

Posted 3 weeks ago

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About the role

  • VP, Marketing Preference Platforms leading Synchrony Marketing Permission Management. Driving strategy and governance of marketing preference management and overseeing high-performing teams.

Responsibilities

  • Be the Marketing Consent and Preference Management platform SME and Product Manager, offering strategic thinking and program vision to exceed customer needs.
  • Partner with internal, enterprise Senior Leaders to ensure capabilities are aligned, data is effectively integrated and delivered to applicable internal parties.
  • Coordinate and partner with Legal & Compliance leaders to ensure all regulatory and compliance requirements are addressed and satisfied.
  • Serve as primary innovator and platform liaison to business stakeholders, connecting enterprise strategies and aligning roadmaps towards a long-term, unified customer experience with requisite integrations.
  • Act with industry knowledge and understanding as it relates to consumer preference, consent and data privacy trends.
  • Oversee direct business requirements and translate into platform architecture for both stakeholders and technical resources.
  • Establish and analyze platform KPI’s.
  • Monitor performance, with an eye towards continuous improvement.
  • Make necessary recommendations, including technical and budgetary requirements.
  • Oversees all platform reporting and measurement efforts for Synchrony Preference Center.
  • Primary contact for vendor/partner operational activities, including platform expansion and associated proposals.
  • Drive innovation and optimization in the consent and preference space, leveraging AI techniques and capabilities offered by platform suppliers and/or internal partners.
  • Perform other duties and/or special projects as assigned.

Requirements

  • Bachelor’s Degree
  • In lieu of a degree, HS Diploma/GED and 14+ years of leadership and management experience
  • 10+ years of professional work experience, including:
  • 7+ leadership and management experience, preferably in a technology, marketing or privacy related fields
  • 5+ years experience leading or managing Marketing Technology platforms
  • 3+ years experience directly overseeing enterprise-level privacy and preference management platform
  • Ability and flexibility to travel for business as required

Benefits

  • choice and flexibility
  • work from home near one of our Hubs or come into one of our offices
  • in-person engagement activities such as business or team meetings, training and culture events

Job title

VP, Consent & Preference Platforms

Job type

Experience level

Lead

Salary

$130,000 - $210,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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