Vice President managing enterprise nursing workforce and patient placement capacity centers at Advocate Health. Driving strategic vision, operational efficiencies, and quality initiatives with a focus on nursing excellence.
About the role
- Lifecycle & Loyalty Marketing Lead managing cardholder engagement for Ashley Furniture. Defining customer journey and executing lifecycle initiatives for improved portfolio growth.
Responsibilities
- Develop and own overall lifecycle strategy for Ashley cardholders
- Define key lifecycle touchpoints and campaign architecture
- Plan, execute, and optimize lifecycle and loyalty campaigns
- Serve as loyalty and rewards thought leader for Ashley program
- Lead competitive and industry reviews of retail rewards and loyalty programs
Requirements
- Bachelor's Degree or high school equivalent
- 7 years of progressive experience in a marketing or customer analytics role at financial services organization
- 3+ years of lifecycle marketing experience
- Ability to travel as needed; ~15%
- Strong analytical orientation
- Proven ability to conduct competitive intelligence
- Experience with loyalty platforms, CRM, and/or marketing automation tools
Benefits
- Flexible work arrangements
- Bonuses
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