Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- Analista Paid Media managing budget, analysis, and performance of paid campaigns at Stefanini. Focused on optimization and continuous improvement of digital marketing strategies.
Responsibilities
- Gestión de presupuesto: Administrar y distribuir presupuestos de campañas de manera eficiente, asegurando el cumplimiento de objetivos de inversión y rendimiento (ROI, CPA, ROAS).
- Análisis de performance: Monitorear, analizar e interpretar métricas clave de campañas (CTR, CPC, conversiones, etc.), generando insights accionables para optimización continua.
- Identificación de oportunidades de inversión: Detectar nuevas oportunidades en canales, audiencias y formatos, proponiendo mejoras en la asignación de presupuesto y escalabilidad de campañas.
- Definición e implementación de tácticas: Ejecutar y ajustar estrategias de Paid Media (search, social, display, etc.), alineadas a los objetivos de negocio y etapas del funnel.
- Taggeo y analítica digital: Implementar y validar etiquetado (tracking) mediante herramientas de analítica digital (ej. píxeles, eventos, GTM), asegurando correcta medición de conversiones.
- Gestión de funnel de analítica: Analizar el comportamiento del usuario a lo largo del funnel (awareness, consideración, conversión), detectando puntos de mejora y optimización.
Requirements
- 1 a 3 años de experiencia en gestión de campañas Paid Media.
- Conocimiento en plataformas como Google Ads, Meta Ads u otras.
- Manejo de herramientas de analítica digital (Google Analytics, Tag Manager u otros).
- Capacidad analítica y orientación a resultados.
- Habilidad para interpretar datos y generar recomendaciones.
- Deseable experiencia en definición de audiencias y remarketing.
- Pensamiento analítico
- Proactividad y autonomía
- Orientación a resultados
- Capacidad de aprendizaje continuo
- Trabajo colaborativo
Benefits
- Beneficios Stefanini
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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