Founding marketer spearheading marketing efforts at Rundoo to drive growth and brand positioning for B2B SaaS solutions. Collaborating closely with sales and finance teams to optimize marketing strategies and ensure seamless operations.
About the role
- Head of Marketing leading integrated strategies for Bookit's B2B2C travel platform growth. Collaborating cross-functionally to enhance customer experiences and engagement across channels.
Responsibilities
- Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
- Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
- Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content starting with a hands-on, launch-phase approach.
- Lead annual planning, forecasting, and budget management for marketing functions.
- Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.
- "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
- Oversee paid and organic customer acquisition across channels to drive adoption of the Bookit.com platform.
- Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.
- Develop and refine Bookit.com’s brand positioning, messaging, and creative direction for both B2B and D2C audiences, with an emphasis on clarity, trust, and conversion.
- Manage content and editorial strategy to support SEO and AI-search-optimized discovery, platform education, and early demand generation.
- Oversee public relations (via an outside agency)
- Ensure customer and partner touchpoints reflect a consistent and credible brand experience aligned with Bookit’s value proposition.
- Collaborate with Sales, Product, and Experience teams to support enterprise partner integrations, product/feature launches, and other company activations.
- Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
- Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.
Requirements
- 7+ years of marketing experience, including experience within digital-first platforms, online marketplaces, travel booking, rewards, or commerce technology companies.
- Prior experience working inside an online travel booking platform or marketplace (e.g., Expedia Group, Booking Holdings, Priceline, Hotels.com, Amex Travel, Capital One Travel, Hopper, Airbnb, The Points Guy, or similar).
- 3–5 years of experience as a senior marketing leader, with responsibility for growth, go-to-market execution, and team leadership.
- Experience supporting B2B2C or white-label SaaS platform marketing and enterprise partner go-to-market initiatives.
- Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
- Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.
- Experience building and leading teams through high-growth phases, ideally from Series A to scale.
- Ability to own a function from ideation through execution, with high accountability and attention to detail.
- Strong understanding of brand development, positioning, and creative direction, particularly in early-stage contexts.
- Proficiency in marketing analytics, attribution, CRM, and automation tools.
- Evolving understanding of AI Search and Agentic AI on marketing landscape.
- Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.
- Entrepreneurial, resourceful, and comfortable executing in fast-paced, ambiguous environments.
Benefits
- Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment
- Vacation: Flexible/Unlimited PTO with manager approval.
- 401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment
- Collaborative culture with industry veterans and mission-driven builders
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