Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
About the role
- Senior VP of Marketing at Bookit enhancing travel and rewards platform through strategic marketing initiatives and team leadership.
Responsibilities
- Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
- Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
- Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content.
- Lead annual planning, forecasting, and budget management for marketing functions.
- Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.
- "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
- Oversee paid and organic customer acquisition across channels to drive users to the Bookit.com platform.
- Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.
- Develop and refine Bookit.com’s brand positioning (both B2B and D2C), messaging, and creative strategy.
- Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives.
- Oversee public relations (via an outside agency)
- Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit’s appeal.
- Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations.
- Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
- Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.
Requirements
- 7+ years of marketing experience, including at least 5 years in digital-first travel, loyalty, or lifestyle marketing (e.g., Marriott Bonvoy Experiences, Expedia, American Express Travel, The Points Guy, etc.)
- 3-5 years experience as a senior marketing leader.
- Experience working with enterprise partners to market white-label software platform deployments.
- Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
- Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.
- Experience building and leading teams through high-growth phases, ideally from Series A to scale.
- Ability to own a function from ideation through execution with high accountability and extreme attention to detail.
- Strong understanding of brand development, positioning, and creative direction.
- Proficiency in marketing analytics, attribution, CRM, and automation tools.
- Evolving understanding of AI Search and Agentic AI on marketing landscape.
- Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.
- Entrepreneurial, resourceful, and comfortable executing in fast-paced environments.
- Familiarity or comfort operating in crypto, blockchain, or digital payments ecosystems a plus.
- Spanish language proficiency a plus.
- Location: Miami (Hybrid preferred); remote considered for highly qualified candidates.
Benefits
- Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment
- Vacation: Flexible/Unlimited PTO with manager approval.
- 401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment
- Collaborative culture with industry veterans and mission-driven builders
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