Founding marketer spearheading marketing efforts at Rundoo to drive growth and brand positioning for B2B SaaS solutions. Collaborating closely with sales and finance teams to optimize marketing strategies and ensure seamless operations.
About the role
- Senior VP of Marketing at Bookit enhancing travel and rewards platform through strategic marketing initiatives and team leadership.
Responsibilities
- Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
- Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
- Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content.
- Lead annual planning, forecasting, and budget management for marketing functions.
- Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.
- "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
- Oversee paid and organic customer acquisition across channels to drive users to the Bookit.com platform.
- Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.
- Develop and refine Bookit.com’s brand positioning (both B2B and D2C), messaging, and creative strategy.
- Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives.
- Oversee public relations (via an outside agency)
- Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit’s appeal.
- Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations.
- Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
- Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.
Requirements
- 7+ years of marketing experience, including at least 5 years in digital-first travel, loyalty, or lifestyle marketing (e.g., Marriott Bonvoy Experiences, Expedia, American Express Travel, The Points Guy, etc.)
- 3-5 years experience as a senior marketing leader.
- Experience working with enterprise partners to market white-label software platform deployments.
- Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
- Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.
- Experience building and leading teams through high-growth phases, ideally from Series A to scale.
- Ability to own a function from ideation through execution with high accountability and extreme attention to detail.
- Strong understanding of brand development, positioning, and creative direction.
- Proficiency in marketing analytics, attribution, CRM, and automation tools.
- Evolving understanding of AI Search and Agentic AI on marketing landscape.
- Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.
- Entrepreneurial, resourceful, and comfortable executing in fast-paced environments.
- Familiarity or comfort operating in crypto, blockchain, or digital payments ecosystems a plus.
- Spanish language proficiency a plus.
- Location: Miami (Hybrid preferred); remote considered for highly qualified candidates.
Benefits
- Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment
- Vacation: Flexible/Unlimited PTO with manager approval.
- 401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment
- Collaborative culture with industry veterans and mission-driven builders
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