Business Analyst responsible for supporting marketing campaign design and approvals at Sun Life. Collaborating with IT and business groups to ensure successful marketing initiatives.
Responsibilities
Support marketing campaign design and manage approvals through analyzing and developing business, IT, and data requirements
Discover and analyze the business, data and IT capability needs to support new marketing campaigns
Liaise and coordinate with other business groups including data and analytics; project management; operations, and IT to move requirements towards execution
Provide process support to the marketing agile team
Execute the testing and validation of marketing campaigns
Requirements
3 years of experience as a Business Analyst
Attention to detail
Proactive communication and partner collaboration
Advanced Microsoft Excel skills
Familiar with the creation and execution of test cases (regression, etc.)
Experience with digital marketing in a direct marketing capacity
Experience with digital deployment tools such as SAS and Adobe Campaign preferred
Degree in Marketing or Communications
Benefits
Being part of our journey in developing the next greatest digital experience
An environment of continuous learning and improvement
Being part of an organization that offers the best experience by doing what is right and caring for our Clients
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