Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Senior Marketing Associate analyzing competitors and supporting marketing strategies at Stryker Corporation. Understanding customer needs and contributing to development of marketing plans in a hybrid role.
Responsibilities
- Analyze competitors and understand their relative strengths and weaknesses
- Understand customer groups, needs, preferences, and buying motivations
- Provide customer feedback and satisfaction trends to marketing leadership and sales teams
- Contribute to the development of marketing plans and strategies
- Apply core marketing principles (segmentation, targeting, positioning) and basic budget management
- Serve as subject matter expert for products/product lines and field technical questions
- Support sales training initiatives and ensure compliant promotion of products
- Monitor KPIs, use scorecards, and report results to maintain pricing and margin goals
Requirements
- Bachelor’s degree in marketing, business or related discipline
- Minimum 2 years work experience
- Experience in Microsoft Office (Excel, Word & PowerPoint)
Benefits
- Work Flexibility: Hybrid
- Equal opportunity employer
- Compliance with pay disclosure laws
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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