(Junior) Product Manager overseeing product management for child safety goods at CYBEX. Leading market research, consumer analysis, and cross - functional coordination in product lifecycle.
About the role
- Product Manager for Stryker working on marketing strategies in spinal enabling technologies. Analyzing market dynamics, developing insights, and crafting tailored messaging for various stakeholders.
Responsibilities
- Analyze competitive dynamics, maintaining strong networks and market intelligence to understand competitor strengths, weaknesses, and emerging threats.
- Develop deep customer insight, including buying drivers, perceived value, and engagement trends, to tailor messaging and strengthen customer relationships.
- Lead and support key strategy documents, including strategic plans, annual marketing plans, product launch plans, and long-term portfolio roadmaps.
- Design and execute marketing and channel strategies, developing new tools, communications, and campaigns aligned to business and customer needs.
- Translate clinical, technical, and product features into clear, value-driven messaging customized for different customer segments and stakeholders.
- Track, analyze, and report KPIs and performance metrics to sales and leadership, incorporating insights into ongoing strategic decisions.
- Support pricing, financial modeling, business cases, and portfolio decisions, including obsolescence planning and evidence generation.
- Partner cross-functionally with sales enablement, MarComm, marketing intelligence, and clinical teams to align execution with Stryker’s overall business objectives.
Requirements
- Bachelor’s degree
- Minimum 4 years of professional work experience
- MBA
- Minimum 2 years medical device or marketing experience
Benefits
- salary plus bonus eligible + benefits
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