Senior Product Designer II leading user lifecycle design focusing on onboarding and activation at Strava. Collaborating with cross-functional teams to enhance user retention through design.
Responsibilities
Lead end-to-end product design for onboarding, activation, and habit-building journeys
Collaborate with cross-functional partners to define opportunities, shape solutions, and deliver high-quality, user-centered experiences.
Use data (quantitative and qualitative) and user insights to inform design decisions and prioritize features
Own visual design, interaction, and prototyping to create polished, modern, and engaging user experiences
Drive experimentation and iteration through rapid prototyping and validation
Contribute to lifecycle strategy and roadmap discussions with a retention and growth mindset
Present clear design rationale to stakeholders and leadership, inviting feedback and alignment
Advocate for inclusive and accessible design, particularly for underserved or expansion audiences
Support the modernization of our product’s design language and interaction patterns
Requirements
5+ years of experience in product design, preferably in consumer or fitness-related digital products, with a strong background or interest in gamification
Strong portfolio demonstrating expertise in visual design, interaction, and end-to-end user experience, including designing for social or community-based products
Experience designing journeys that increase activation, retention, and long-term engagement
A history of earning trust and driving impact through strong cross-functional partnerships and a team-first approach.
Skilled at using data (both quantitative and qualitative) to inform design decisions and measure impact
Proficient with design and prototyping tools such as Figma, FigJam, and Play; motion design experience or willingness to learn
Comfortable with ambiguity and rapid iteration, showing a bias toward action and experimentation
Clear, compelling communication skills and the ability to influence through storytelling
Passion for inclusive design and building products that empower a global community of athletes
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