Head of Paid Social at Storio Group leading paid social marketing across brands. Guiding international teams in Barcelona, Amsterdam, and London to drive growth and customer engagement.
Responsibilities
Lead our vision for paid social and affiliate marketing across all our brands.
Guide a talented international team across Amsterdam, Barcelona, and London.
Build a high-performance culture and ensure our social strategy helps people celebrate their best memories.
Create and lead the paid social strategy for all group brands and websites.
Build strong partnerships with major networks like Meta, TikTok, and Pinterest through strategic business plans.
Partner with our Creative team to brief and develop assets that lead to campaign excellence.
Look for ways to use automation and new marketing technology to improve how we work.
Mentor your team to help every individual grow their skills and reach their goals.
Work closely with Commercial and Analytics teams to find new opportunities for growth.
Stay ahead of platform shifts and new features to keep our brands competitive.
Requirements
Significant experience leading paid social marketing campaigns in an eCommerce setting.
A proven track record of managing multi-million-euro budgets across different regions.
Strong leadership skills with experience managing and developing marketing professionals.
Deep knowledge of the customer journey from brand awareness to conversion.
Excellent analytical skills and a habit of making decisions based on data.
Strong communication skills to build relationships with internal and external partners.
Experience with tools like Smartly and web analytics platforms such as Adobe Analytics.
You have experience testing incrementality and understand complex attribution topics.
You are comfortable working with OKR frameworks and managing multiple brands at once.
You hold a degree in marketing, business, or a related field.
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