Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Performance Marketing Manager leading paid media strategy in a hybrid environment for an Australian family safety tech company. Collaborating with teams to optimize customer acquisition and retention metrics.
Responsibilities
- Own end-to-end paid media strategy, campaign setup, targeting, smart bidding, creative testing, and scaling across Google Ads (Performance Max priority), Meta Ads, TikTok, YouTube, programmatic display, and emerging channels.
- Drive real-time and proactive optimization to maximize ROAS, minimize CPA, boost LTV-aligned conversions, and improve subscription metrics (trials to paid, retention signals).
- Lead advanced performance analysis, attribution modeling, incrementality testing, and cross-channel insights; deliver executive-level reporting and strategic recommendations that directly influence quarterly revenue goals and budget decisions.
- Manage multi-channel budgets with precision—own pacing, forecasting, spend efficiency, and zero-waste allocation.
- Ensure 100% compliance with platform policies, brand safety standards, and family-focused advertising guidelines.
- Partner strategically with creative, content, product, eCommerce, data, and commercial teams to build integrated, full-funnel campaigns aligned with brand voice and safety mission.
- Champion innovation: proactively adopt AI-driven tools (automation, predictive bidding, generative creative), test emerging channels, and lead localized strategies for global market expansions (AU, UK, EU, US, APAC).
Requirements
- You are a performance marketing leader with 7+ years of hands-on experience owning paid media in high-growth environments—ideally consumer tech, SaaS, subscription, or app-based products.
- You've independently managed multi-million-dollar budgets, delivered sustained ROAS/CPA improvements, and scaled campaigns that drive revenue and acquisition targets.
- You thrive in fast-paced scale-ups, turning data into strategic decisions, experimenting boldly, and collaborating cross-functionally without needing heavy oversight.
- You're passionate about family safety and excited to apply your expertise to a mission that matters—empowering safer, more connected family lives.
- **Skills****Essential**
- Proven ownership of ROAS, CPA, conversion rates, and subscription/LTV metrics in performance marketing.
- Advanced expertise in Google Ads (Performance Max, SA360-level structures), Meta Ads, TikTok Ads, YouTube, and programmatic display.
- Strong analytical skills with GA4, Looker Studio/Tableau, attribution modeling, Supermetrics, and custom dashboards.
- Experience leading A/B testing, audience strategy, smart bidding (tROAS/CPA), landing page optimization, and incrementality testing.
- Track record of managing budgets efficiently, forecasting, and delivering YoY efficiency gains (e.g., +20–30%).
- Excellent cross-functional collaboration, stakeholder communication, and data storytelling.
- Ability to stay ahead of platform updates, AI/automation trends, and privacy changes.
- **Desirable**
- Experience in subscription/app marketing, eCommerce (Shopify/Amazon), or family/consumer tech.
- Global/multi-market campaign management (localization, cultural adaptation).
- Familiarity with creative tools (Adobe Suite) or marketing automation (e.g., Pardot).
- Exposure to venture-builder or ASX-listed growth environments.
Benefits
- Competitive salary + performance incentives tied to growth targets.
- Flexible hybrid working from our modern Sydney office.
- Rapid career progression in a scaling global company—with pathways to senior/lead roles and international exposure.
- Collaborative culture with team events, modern office perks, and a mission-driven environment that fosters innovation, engagement, and elevation.
- Opportunity to work on cutting-edge AI-driven media experiments and global launches.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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