PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
About the role
- Demand Generation Manager responsible for executing multi-channel campaigns and driving revenue growth in a data-driven environment. Collaborating across marketing teams to optimize performance and deliver measurable results.
Responsibilities
- **What you’ll be doing**
- **Account-Based Marketing (ABM) **
- Own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns.
- Report on digital ABM campaign performance to stakeholders with actionable insights.
- **Campaign Strategy & Execution **
- Plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline.
- Manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates.
- Collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.
- Support third-party media buys (content syndication, sponsored newsletters, webinars) and track lead quality and ROI.
- Identify innovative new ways to reach and engage our users.
- **Email Marketing & Nurture**
- Develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives.
- Collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.
- Report on the performance of email marketing programs and their influence on pipeline.
- **Webinar, Event, and Field Campaign Promotion **
- Drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns.
- Collaborate with field marketing and events teams to build integrated event promotion plans.
- Support ongoing optimisation of event promotion tactics, using data to guide creative, audience, and timing decisions.
- **Operations & Optimsisation **
- Ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns.
- Partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting.
- Analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments.
- Maintain dashboards for pipeline influence, cost per lead/opportunity, and ROI, surfacing actionable insights for marketing and sales leadership.
- Provide regular campaign updates to stakeholders and post-campaign reports with actionable insights.
Requirements
- **What you’ll bring. **
- Experience in a B2B demand generation or performance marketing role, preferably within the tech or SaaS industry.
- Proven expertise in executing and reporting on ABM strategies using platforms like DemandBase, 6sense, Madison Logic, or Influ2.
- Hands-on experience managing paid advertising campaigns on platforms such as LinkedIn, Google Ads, and Bing.
- Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations.
- Familiarity with marketing automation and CRM systems, HubSpot and Salesforce experience a plus.
- Excellent collaboration and communication skills, with the ability to work effectively across multiple teams.
- A proactive and detail-oriented approach to project management.
Benefits
- **Our perks and quirks**
- At Q, we help you realise your full potential, thrive in your role, and enjoy what you do — all while being recognised and rewarded with a wide range of benefits.
- **We offer**
- 💰 Competitive salary & company bonus
- 🏥 Private healthcare, life insurance & income protection
- 🚴 CycleScheme & TechScheme
- 🧘 Free Calm app subscription (#1 app for meditation, relaxation & sleep)
- 💼 Pension scheme with 6% company contribution (when you contribute 3%)
- 🌴 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off!
- 📈 Ongoing personal development opportunities
- 🏢 WeWork office space & company-wide socials
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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