Marketing Intern assisting PPC and Business Intelligence teams at Haymarket Medical Communications. Supporting marketing campaigns and performance analysis to achieve participation goals.
Responsibilities
Assist with marketing campaigns to ensure achievement of participation goals for each initiative
Analyze performance data from emails, PPC campaigns, and ad modules
Assist in monthly budget and forecasting meetings, including daily formula updates
Create banner ads within relevant creative platforms
Assist with the development of PPC and retargeting campaigns in Google, Facebook, and other platforms
Maintain and update tracking documentation in Excel and Google sheets
Assist in contributing research, insights, and strategy recommendations
Assess statistics in Looker and Google Sheet trackers for CPE and Impression Campaigns
Work towards obtaining Google Ads/Analytics Certification
Undertake other assigned marketing initiatives, which may include support for other Haymarket brands
Requirements
Major in Marketing or Communications
Strong attention to detail
Excellent time management and communication skills
Self-starter who can multitask, solve problems, and take ownership of projects
Ability to forge strong working relationships with a variety of colleagues
Experience with Google Ads and Facebook Ads Manager, preferred
Experience with PowerPoint, Google Slides, Google Sheets, and Excel, preferred
Benefits
Hybrid onsite schedule
Summer Fridays
Job title
Campaign Performance Specialist – PPC, Business Intelligence
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