Supervising social media engagement and customer experience for Bidcom in Argentina. Collaboration with marketing on strategy and community feedback for continuous improvement.
About the role
- Social Media Specialist focusing on editorial management and influencer marketing at Stanley Black & Decker. Engaging with customers and partners to enhance brand visibility in the DACH region.
Responsibilities
- Editorial management of social media channels: Independently conceptualize, plan, and produce content tailored to specific target audiences across all relevant Stanley Black & Decker brand social media accounts, ensuring alignment with overall brand messaging and objectives.
- Develop and implement innovative content strategies and storytelling approaches to increase engagement, brand awareness, and follower growth.
- Proactively monitor social media channels, manage community interactions, and foster positive engagement.
- Conduct in-depth analysis and reporting on the effectiveness of social media initiatives, utilizing key performance indicators (KPIs) and data-driven insights to optimize future campaigns and content strategies.
- Collaborate closely with cross-functional teams — including Digital, Product, and Brand (both local and central) — as well as external agencies, to ensure cohesive brand representation and maximize the impact of social media activities.
- Influencer marketing & management: Identify, evaluate, and engage with relevant influencers who align with the brand’s values and campaign objectives, leveraging their reach to enhance brand visibility and credibility.
- Establish and nurture long-term, mutually beneficial relationships with influencers and key opinion leaders, acting as the primary point of contact.
- Strategically develop, coordinate, and oversee influencer collaborations, from initial concept through execution, ensuring deliverables meet brand standards and campaign goals.
- Continuously assess and measure the effectiveness of influencer partnerships, providing detailed evaluations and recommendations to inform future collaboration strategies.
Requirements
- 3–5 years of experience managing brand social media channels, ideally in an international environment.
- Strong sense of responsibility and reliability in all assigned tasks.
- Independent, structured, and meticulous working style, maintaining attention to detail and efficiency even when operating under tight deadlines or high-pressure situations.
- Highly proactive with a hands-on mentality: identify opportunities for improvement, take initiative to address challenges, and actively contribute to team objectives.
- Team player with excellent communication skills with colleagues and stakeholders.
- Creative thinker with the ability to implement innovative ideas.
- Native German speaker and fluent business English skills (verbal, written, and presentation).
Benefits
- An exciting role in an innovative and international environment
- A wide range of development opportunities tailored to your individual needs
- An attractive remuneration/compensation package
- Permanent employment
- 30 days of vacation
- Flexible working time models & mobile/remote working
- Employer-provided pension/retirement benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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