Social Media & Content Manager at Holganix focusing on social media strategies across multiple platforms. Leading engagement through tailored content from farmer experiences and company initiatives.
Responsibilities
Own the strategic direction of Holganix’s social media presence
Develop platform strategies for Instagram, Facebook, TikTok, LinkedIn, and other platforms as strategically identified
Identify opportunities to grow audience reach, engagement, and community participation
Ensure social content consistently reflects the voice, priorities, and audience of the Holganix brand
Guide how farmer stories, campaigns, and field content translate to social platforms
Work closely with the Video Producer to ensure strong video storytelling is adapted for social formats
Review and edit captions and posts created by team members to maintain a consistent brand voice and tone
Oversee social content contributions from sales and agronomy team members capturing video and photos in the field
Explore opportunities to develop relationships with brand ambassadors and industry influencers
Track social media performance and audience growth across platforms
Partner with internal marketing team members responsible for analytics and reporting
Use performance data to refine strategy and content direction
Work closely with the marketing and sales teams to ensure strong storytelling flows from field to social platforms
Participate in conversations with Holganix’s paid media agency to help align organic and paid social strategy
Requirements
4–7 years of experience in social media strategy, content marketing, digital marketing, or a related role
Experience analyzing social media performance metrics and using insights to improve content strategy
Strong writing and editing skills with the ability to maintain a consistent brand voice across posts and captions
Experience reviewing and guiding content created by others, including non-marketing team members
Comfortable collaborating across marketing teams, creative partners, and external agencies
Candidates with familiarity with agriculture, rural industries, or farmer audiences will be especially well positioned in this role.
Benefits
Flexible work arrangements
Remote work possible for the right candidate
Occasional travel may occur for company events, farm visits, or content opportunities
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