Marketing Activation Assistant supporting event planning and management at Phillip Jeffries. Coordinating partnerships and amplifying the brand's voice while managing marketing activities in a hybrid role.
About the role
- Senior Marketing Manager managing impactful Trade & Activation marketing initiatives for Specsavers. Leading a high-performing team to drive business growth and brand engagement.
Responsibilities
- Manage impactful Trade & Activation marketing initiatives that drive business growth.
- Lead & develop a high-performing team of marketers, fostering a culture of accountability, creativity, and continuous improvement.
- Partner with the Head of Marketing, Trade & Activation to manage Specsavers Canada Trading Calendars.
- Collaborate cross-functionally with Product, Finance, Operations, Agencies, and broader Marketing teams to ensure strategic alignment and maximize impact across all trade initiatives.
- Oversee the development and execution of Trade & Activation national and local campaigns, new store launches, and partner engagement activations.
- Demonstrate deep expertise in delivering results within a fast-paced retail environment.
- Analyze campaign performance to identify insights and optimize tactics that improve ROI, customer engagement, and conversion.
- Establish standardized workflows and repeatable planning frameworks for national & local campaigns, store launches, local marketing activities that enhance local community presence and drive short-term sales.
- Apply a strong understanding of both foundational marketing principles and modern marketing theory to Trade Marketing strategies at local and national levels.
- Act as a guardian of the Specsavers brand, ensuring clear, consistent, and customer-facing communications that reflect the brand’s tone of voice—warm, knowledgeable, and down-to-earth.
- Remove roadblocks and coach the team in their interactions with store partners, regional managers, and marketing stakeholders.
- Ensure marketing plans are insight-driven and responsive to feedback.
- Manage budgets, timelines, and agency/vendor relationships to deliver projects on time, within scope, and to a high standard.
- Monitor competitor activity and analyze campaign performance against business targets to uncover opportunities and trends that boost store traffic, bookings, and activations.
Requirements
- 8+ years of marketing experience in trade, retail, or shopper marketing within a retail or agency environment—ideally supporting a global or national brand
- Proven leadership experience in managing and developing high-performing teams
- Strong strategic thinking and project management skills, applied with initiative, proactivity, and accountability
- Experience supporting franchise or joint venture businesses from a head office perspective is highly regarded
- Excellent communication skills with the ability to write compelling briefs, influence stakeholders, and evaluate creative assets
- Agile multitasker with a collaborative mindset and strong organizational skills, thriving in a fast-paced retail environment
- Data-driven approach with a passion for innovation, execution, and continuous improvement.
Benefits
- 4 weeks of vacation and 1 paid volunteer day
- 1 extra paid day off and an eyecare voucher on your birthday
- RRSP matching
- Quarterly performance bonus
- Profit sharing program
- Healthcare spending account
- Health and dental benefits effective on your first day
- Team and company social events
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Manager leading tactical marketing initiatives for ZOLL, a medical devices company. Shaping market strategy and enabling sales in life - saving technologies across APAC region.
Marketing Assistant supporting the Marketing management at RIEDEL Communications in Wuppertal. Focusing on operational tasks, event management, and internal project coordination.
Marketing Manager responsible for managing Delta Dental's website with Adobe Experience Manager. Driving digital marketing initiatives and ensuring alignment with brand goals.
Marketing Associate at EY supporting digital activation and media campaigns for the Health and Life Sciences sector. Focusing on content management, paid media, and ROI tracking across various channels.
Marketing Manager executing international marketing campaigns for Yondr's educational program. Collaborating globally to enhance brand perception and support sales for phone - free school environments.
Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.
Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
Interim Head of Brand & POS Marketing for L’Osteria overseeing strategic and operational marketing initiatives. Responsible for brand development and leading a marketing team for a leading European gastronomy brand.
Intern in the 2026 MBA Marketing Program at Reckitt, gaining hands - on experience with leading global consumer products. Involvement in marketing projects and brand support in Parsippany, NJ.