Working Student in Marketing Planning supporting product promotion and event coordination at Allianz Global Investors. Duration of up to 12 months with opportunities in a flexible work environment.
About the role
- Senior Marketing Manager managing impactful Trade & Activation marketing initiatives for Specsavers. Leading a high-performing team to drive business growth and brand engagement.
Responsibilities
- Manage impactful Trade & Activation marketing initiatives that drive business growth.
- Lead & develop a high-performing team of marketers, fostering a culture of accountability, creativity, and continuous improvement.
- Partner with the Head of Marketing, Trade & Activation to manage Specsavers Canada Trading Calendars.
- Collaborate cross-functionally with Product, Finance, Operations, Agencies, and broader Marketing teams to ensure strategic alignment and maximize impact across all trade initiatives.
- Oversee the development and execution of Trade & Activation national and local campaigns, new store launches, and partner engagement activations.
- Demonstrate deep expertise in delivering results within a fast-paced retail environment.
- Analyze campaign performance to identify insights and optimize tactics that improve ROI, customer engagement, and conversion.
- Establish standardized workflows and repeatable planning frameworks for national & local campaigns, store launches, local marketing activities that enhance local community presence and drive short-term sales.
- Apply a strong understanding of both foundational marketing principles and modern marketing theory to Trade Marketing strategies at local and national levels.
- Act as a guardian of the Specsavers brand, ensuring clear, consistent, and customer-facing communications that reflect the brand’s tone of voice—warm, knowledgeable, and down-to-earth.
- Remove roadblocks and coach the team in their interactions with store partners, regional managers, and marketing stakeholders.
- Ensure marketing plans are insight-driven and responsive to feedback.
- Manage budgets, timelines, and agency/vendor relationships to deliver projects on time, within scope, and to a high standard.
- Monitor competitor activity and analyze campaign performance against business targets to uncover opportunities and trends that boost store traffic, bookings, and activations.
Requirements
- 8+ years of marketing experience in trade, retail, or shopper marketing within a retail or agency environment—ideally supporting a global or national brand
- Proven leadership experience in managing and developing high-performing teams
- Strong strategic thinking and project management skills, applied with initiative, proactivity, and accountability
- Experience supporting franchise or joint venture businesses from a head office perspective is highly regarded
- Excellent communication skills with the ability to write compelling briefs, influence stakeholders, and evaluate creative assets
- Agile multitasker with a collaborative mindset and strong organizational skills, thriving in a fast-paced retail environment
- Data-driven approach with a passion for innovation, execution, and continuous improvement.
Benefits
- 4 weeks of vacation and 1 paid volunteer day
- 1 extra paid day off and an eyecare voucher on your birthday
- RRSP matching
- Quarterly performance bonus
- Profit sharing program
- Healthcare spending account
- Health and dental benefits effective on your first day
- Team and company social events
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