Hybrid Senior Marketing Manager – Trade & Activation

at Specsavers

• Job title: Senior Marketing Manager – Trade & Activation
• Job type: Full Time
• Experience level: Senior
• Salary: CA$105,000 - CA$125,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Burnaby, Canada

About the role

• Senior Marketing Manager managing impactful Trade & Activation marketing initiatives for Specsavers. Leading a high-performing team to drive business growth and brand engagement.

Responsibilities

• Manage impactful Trade & Activation marketing initiatives that drive business growth.
• Lead & develop a high-performing team of marketers, fostering a culture of accountability, creativity, and continuous improvement.
• Partner with the Head of Marketing, Trade & Activation to manage Specsavers Canada Trading Calendars.
• Collaborate cross-functionally with Product, Finance, Operations, Agencies, and broader Marketing teams to ensure strategic alignment and maximize impact across all trade initiatives.
• Oversee the development and execution of Trade & Activation national and local campaigns, new store launches, and partner engagement activations.
• Demonstrate deep expertise in delivering results within a fast-paced retail environment.
• Analyze campaign performance to identify insights and optimize tactics that improve ROI, customer engagement, and conversion.
• Establish standardized workflows and repeatable planning frameworks for national & local campaigns, store launches, local marketing activities that enhance local community presence and drive short-term sales.
• Apply a strong understanding of both foundational marketing principles and modern marketing theory to Trade Marketing strategies at local and national levels.
• Act as a guardian of the Specsavers brand, ensuring clear, consistent, and customer-facing communications that reflect the brand’s tone of voice—warm, knowledgeable, and down-to-earth.
• Remove roadblocks and coach the team in their interactions with store partners, regional managers, and marketing stakeholders.
• Ensure marketing plans are insight-driven and responsive to feedback.
• Manage budgets, timelines, and agency/vendor relationships to deliver projects on time, within scope, and to a high standard.
• Monitor competitor activity and analyze campaign performance against business targets to uncover opportunities and trends that boost store traffic, bookings, and activations.

Requirements

• 8+ years of marketing experience in trade, retail, or shopper marketing within a retail or agency environment—ideally supporting a global or national brand
• Proven leadership experience in managing and developing high-performing teams
• Strong strategic thinking and project management skills, applied with initiative, proactivity, and accountability
• Experience supporting franchise or joint venture businesses from a head office perspective is highly regarded
• Excellent communication skills with the ability to write compelling briefs, influence stakeholders, and evaluate creative assets
• Agile multitasker with a collaborative mindset and strong organizational skills, thriving in a fast-paced retail environment
• Data-driven approach with a passion for innovation, execution, and continuous improvement.

Benefits

• 4 weeks of vacation and 1 paid volunteer day
• 1 extra paid day off and an eyecare voucher on your birthday
• RRSP matching
• Quarterly performance bonus
• Profit sharing program
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events