Marketing Lead creating and executing marketing content for Farmers Financial Solutions. Developing agent and client - facing collateral and managing high impact projects for financial products.
About the role
- Marketing Manager executing end-to-end marketing campaigns for a global SaaS company. Collaborating with cross-functional teams to accelerate customer acquisition and business growth in Europe.
Responsibilities
- Develop and execute marketing campaigns utilizing a variety of tactics such as email, automation, social, SEO, ABM, and others
- Monitor, analyze and report on campaign performance to maximize ROI and revenue
- Collaborate with product marketing, content and organizational leaders to develop plans
- Work closely with the sales teams and help where necessary in territory campaigns
- Develop multi-channel campaigns that incorporate lead scoring, behavioural data and activity to engage customers and drive revenue
- Build and activate a database to nurture prospects and drive pipeline
- Write compelling, conversion focused content with strong call to actions
- Collaborate with cross-regional teams to drive operational excellence and consistency
- Complement existing team strengths by introducing best practices in campaign management and journey mapping
- Provide guidance to marketing team members on best practices
Requirements
- 5 to 8 years of related experience in sales or marketing
- Proven ability to lead, mentor, and develop team members
- Analytical minded with experience in budget management, marketing planning, reporting, and localization
- Proficiency in reporting on marketing campaign performance, KPIs, and report on ROI to senior management
- Ability to prioritize both projects and stakeholders
- Motivated self-starter who can seize opportunities with some direction
- Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure
- Excellent organization, problem-solving, communication and people management skills
- Fluent in Dutch and English, both written and spoken
- Experience in SaaS is a requirement
- Experience in Salesforce, WordPress and Pardot
- T-shaped capabilities: broad expertise across marketing
- Knowledge in the latest trends and best practices around demand capture and generation
Benefits
- Employment contract
- Growth opportunities
- Collaborate with a team of professional experts from across the organization
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing & Business Development Manager for Givaudan to drive fragrance market intelligence and business development initiatives. Collaborating across teams to foster growth and customer engagement in fragrance sales.
Assistant Director driving revenue and occupancy across multifamily communities at Enterprise. Collaborating on marketing strategies to stabilize properties and enhance brand positioning.
Marketing Analyst ensuring governance of NPS and conducting CX research for a construction company. Leading in - depth analysis and producing impactful reports for strategic decisions.
Senior Marketing Analyst at Construtora Tenda focusing on strategic marketing planning and delivery coordination. Engage in multiple product communications within the construction civil segment.
Assistente de Trade Marketing at Construtora Tenda executing tasks to optimize activities and manage project launches. Involves event organization and collaboration with analysts.
Senior Manager leading strategic and creative marketing initiatives for North America at OverActive Media. Overseeing a dynamic team to drive audience growth and revenue through innovative campaigns and partnerships.
Intern handling sports marketing activations for Adidas, collaborating with stakeholders and managing reports. Assisting in stock visibility and warehouse dispatch management.
Marketing Specialist focusing on event marketing strategies within SOFMEDICA's healthcare ecosystem operating in Romania. Gathering insights, supporting events, and managing budgets to align with organizational mission.
Alternant(e) Marketing Digital & Communication in ASCND, specialized in radioprotection and health industry. Engage in diverse marketing projects and enhance skills in a supportive environment.