Digital Content Strategist leading content strategy for Fannie Mae, a major player in housing finance. Overseeing content governance and optimization across digital channels.
About the role
- Content Strategist developing content systems and campaigns for D2C brands at Hambi Media. Collaborating with designers and media teams to deliver high-performing content across Meta and TikTok.
Responsibilities
- Develop and execute social media performance creative strategies that align with our client's business objectives.
- Conceptualise and execute performance creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads).
- Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok, familiarity with soft and hard ad matrices.
- Scripting and briefing creative for D2C campaigns.
- Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns.
- Work closely with a Account Manager to ensure the quality and effectiveness of our creative deliverables.
- Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies.
- Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results.
- Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning.
- Contribute to the development and implementation of Hambi Media's overall creative vision and strategy.
- Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work.
- Have the ability to confidently Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads.
- You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators.
- Ability to understand human psychology, sociology & why people buy things.
Requirements
- 3+ years of experience in a content / creative strategy or social media marketing role, preferably in an agency setting
- Proven track record of developing successful creative campaigns
- Preferred experience working within performance creative, media buying or D2C/ E-commerce advertising
- Strong analytical skills and experience with data analysis and reporting
- Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
- Strong attention to detail and ability to manage multiple projects at once
- Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory
Benefits
- Client Portfolio: Work with a diverse range of D2C and e-commerce brands, spanning multiple niches and continents.
- Exceptional Team: Collaborate with a world-class team of motivated and high-performing individuals.
- Career Growth: Enjoy opportunities for rapid career progression in a fast-growing agency.
- Work-Life Balance: 27 days paid holiday (plus your birthday off), hybrid working, and flexibility to work abroad for up to 30 days.
- Comprehensive Benefits: Private health and dental insurance, company pension scheme, and structured training programs.
- Dynamic Culture: A fun, happiness-driven environment with regular team-building activities.
- Hybrid working: We have a beautiful office in Oval, Central London.
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