E - commerce Specialist managing and optimizing the presence and performance across Japanese online marketplaces for Koala. Executing strategies to drive revenue growth and enhance brand visibility.
About the role
- Lead eCommerce Lifecycle Marketing for Snap’s consumer hardware and wearables, focusing on CRM and customer engagement strategies. Collaborate with cross-functional teams to enhance customer journeys and retention.
Responsibilities
- Lead CRM & lifecycle strategy for Snap’s consumer hardware, defining the roadmap, campaign calendar, manage partnerships, and channel mix across email, push, in‑app, and messaging.
- Design full‑funnel lifecycle journeys (welcome, onboarding, education, cross‑sell, winback, loyalty) that move customers from first touch to purchase and advocacy.
- Own segmentation and targeting based on behaviors, preferences, and value, and to unlock personalized experiences at scale.
- Develop a robust experimentation agenda (A/B and multivariate tests) across messaging, creative, frequency, and journey design to continuously improve activation, retention, and LTV.
- Partner with Brand and Product teams to connect on‑site, in‑app, and post‑purchase experiences, ensuring lifecycle programs are tightly integrated with product surfaces and checkout flows.
- Collaborate with Creative, Brand, and Regional Marketing to ensure communications are on‑brand, locally relevant, and aligned with broader campaigns and product narratives.
- Define and own CRM KPIs, including activation rates, engagement, repeat purchase, churn, unsubscribe, and revenue contribution; build dashboards and regular readouts for key stakeholders.
- Work closely with Marketing Operations / MarTech to ensure the right tools, integrations, and data pipelines are in place to power personalization, triggered experiences, and measurement.
- Manage day‑to‑day campaign operations (briefing, QA, deployment, QA, and post‑campaign analysis) in partnership with internal teams and external vendors as needed.
- Shepherd privacy‑ and trust‑forward practices in CRM, ensuring programs respect user choice and comply with evolving regulatory and platform requirements.
Requirements
- 8+ years of experience in CRM, lifecycle, retention, or growth marketing roles, ideally within consumer, eCommerce, hardware, or subscription/SaaS businesses.
- Demonstrated track record of designing and scaling lifecycle programs that drive measurable improvements in activation, retention, repeat purchase, and/or LTV.
- Deep experience with email and push marketing, including segmentation, triggers, dynamic content, and deliverability best practices.
- Hands‑on experience with experimentation and optimization (A/B testing, incrementality, cohort analysis) and using data to inform roadmaps and prioritization.
- Proficiency with CRM and analytics platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo, or similar) and comfort partnering with technical teams on data and tooling.
- Strong quantitative skills, including the ability to define KPIs, interpret dashboards, and partner with Analytics to build insights and recommendations.
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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