E - commerce Specialist managing and optimizing the presence and performance across Japanese online marketplaces for Koala. Executing strategies to drive revenue growth and enhance brand visibility.
About the role
- Digital Marketing Analyst executing campaigns and supporting strategic planning at Ajinomoto's Digital/E-commerce team. Focus on communication activities and CRM reports for improved business outcomes.
Responsibilities
- Organize and implement communication activities, develop campaign and promotional calendars, generate insights for new products and bundles based on campaign results, carry out CRM activities, prepare campaign performance reports, monitor sales and funnel conversion, and analyze ROI to achieve the company's objectives.
- Control investments according to the defined budget and be responsible for internal contract and payment processes in coordination with the relevant departments.
- Monitor new web tools, such as apps, mobile marketing, and e-commerce.
- Oversee the daily workflow and deliverables of the digital agency, together with the Supervisor, working closely with the Digital/E-commerce team and brand/product marketing teams, trade marketing, sales, and other areas.
- Be responsible for monthly and quarterly reports delivered by the digital agency or produced in-house, analyze metrics and results, and propose improvements as needed. Use technical digital expertise to suggest optimizations, opportunities, and insights, always aiming at company results and digital acceleration, with a focus on ROI/ROAS.
- Interface with related departments (IT, Trade, Customer Service, Legal and Internal Communications, Finance, etc.).
- Keep up with digital trends, platform updates, technologies, and case studies. Share knowledge with marketing teams and other areas of the company and generate insights for campaigns.
- Propose digital initiatives that align with the business strategies of each brand and provide a consultative assessment of agency proposals, identifying strategic adjustments needed with a focus on results and, above all, the real needs of the consumer.
Requirements
- Bachelor's degree in Advertising, Communications, Business Administration, Marketing, or related fields.
- Professional knowledge of Google Analytics and BM (Business Manager), including media KPIs and metrics and performance tracking using key digital marketing indicators; influencer strategies; agency relationship/management; and consumer engagement.
- Intermediate knowledge of the Office suite: Excel, PowerPoint, and Word.
- Intermediate level of English.
- Knowledge of e-commerce platforms (Magento, VTEX, or others) is desirable.
Benefits
- Medical insurance
- Dental insurance
- Meal voucher
- On-site cafeteria
- Life insurance
- Gympass
- Educational partnerships
- Profit-sharing (PLR)
- Transport allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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