KOL Manager responsible for developing and executing influencer marketing campaigns. Collaborating with internal teams and managing KOL relationships in a remote setting.
Responsibilities
Source, evaluate, and recommend KOLs aligned with campaign goals, target audiences, and brand guidelines.
Develop and implement end-to-end KOL campaigns, ensuring alignment with client objectives and internal timelines.
Build and maintain strong relationships with KOLs, fostering long-term collaborations.
Serve as the primary point of contact for KOLs, handling outreach, negotiations, deliverables, and posting requirements.
Manage contracts, MOAs, and payment coordination with Finance and Relationship Managers.
Oversee content submission, review, and approval workflows to ensure alignment with briefs and brand standards.
Monitor live posts to ensure compliance with campaign guidelines and brand non-negotiables.
Collect post-campaign insights and coordinate with the BI team to generate performance reports.
Analyze campaign effectiveness, providing actionable recommendations for optimization and future planning.
Work cross-functionally with internal stakeholders to ensure cohesive campaign messaging.
Support team knowledge sharing and process improvement initiatives.
Assist in onboarding and training junior team members as required.
Requirements
2–4 years of experience in influencer marketing, digital marketing, or social media management.
Strong understanding of influencer platforms (TikTok, Instagram, Facebook, YouTube, etc.).
Proven experience managing multiple campaigns and creators simultaneously.
Highly organized, detail-oriented, and deadline-driven.
Strong communication, negotiation, and relationship management skills.
Familiarity with influencer tools (e.g., Klear, Meltwater) is a plus.
Ability to execute campaigns end-to-end while collaborating effectively across departments.
Ability to work independently in a remote work setting.
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