Marketing Assistant developing content across email, social media, and outreach. Supporting campaigns for a growing marketing agency with an emphasis on video and email marketing.
About the role
- Marketing Associate focused on data analysis and creative marketing strategies for Skowhegan Savings Bank. Collaborating across teams to enhance customer engagement and support business growth.
Responsibilities
- Focus on data collection, reporting, and applying creative marketing strategies to support the bank’s growth initiatives.
- Analyze marketing data to uncover opportunities for increasing revenue within the existing customer base.
- Collaborate with the Marketing team and various business lines to help develop and execute targeted campaigns aimed at generating new business, enhancing customer engagement, and expanding wallet share.
- Assist in monitoring and maintaining the Customer Relationship Management (CRM) system.
- Work closely with the VP of CX, Marketing team and business lines to proactively identify revenue opportunities within customer data.
- Assist in coordination of marketing campaigns to tap into identified revenue potential.
- Develop, maintain and create reporting dashboards, merging data from CRM, legacy bank systems, and marketing tech stack.
- Proactively act as a resource for the marketing team in data gathering and content creation.
- Uncover business insights, analyze large amounts of data, and effectively reduce complexity to make actionable recommendations.
Requirements
- Associates or Bachelor’s degree preferred or at least 2 years of marketing or data analysis experience.
- General knowledge of CRM systems and application support.
- Prior Marketing experience preferred
Benefits
- WFH Flexible
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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