Hybrid Director, Marketing Technology

at Safeguard Global

• Job title: Director, Marketing Technology
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United Kingdom

About the role

• Director of Marketing Technology leading strategy and integration of martech systems for global company. Ensure seamless data and system processes optimizing marketing efficiency.

Responsibilities

• Own the Marketing Technology Ecosystem
• Define and manage the marketing tech stack, ensuring systems integrate effectively (e.g., Salesforce, Pardot, LeanData, Zapier, Chili Piper).
• Partner closely with Sales Operations to align on architecture, data structure, and system workflows.
• Ensure marketing systems support lead lifecycle management, attribution, and pipeline growth.
• Lead Data Hygiene & Lead Management
• Establish and maintain best practices for data quality, governance, and enrichment.
• Oversee lead routing logic, scoring models, and lifecycle stages to ensure accuracy and efficiency.
• Ensure seamless flow of data between web forms, CMS, marketing automation, and CRM.
• Drive Campaign Execution Infrastructure
• Oversee the systems and processes that power email marketing, drip campaigns, and personalized communications.
• Ensure campaigns are executed accurately, efficiently, and at scale.
• Continuously improve segmentation, targeting, and personalization capabilities.
• Stakeholder Communication & Enablement
• Act as the primary liaison between marketing, sales ops, and technical teams.
• Translate technical concepts into clear, actionable insights for non-technical stakeholders.
• Gather requirements, prioritize requests, and ensure alignment across teams.
• Team Leadership & Development
• Lead and mentor a team of marketing technologists and operations specialists.
• Ensure the team is technically strong, well-documented, and process-driven.
• Promote best practices in documentation, QA, and system governance.

Requirements

• 7+ years of experience in marketing technology, marketing operations, or related fields, with 3+ years in a leadership role.
• Strong experience working with integrated martech stacks, especially Salesforce and marketing automation platforms (e.g., Pardot).
• Deep understanding of lead routing, data hygiene, lifecycle management, and campaign operations.
• Proven ability to manage system integrations across tools like LeanData, Zapier, Chili Piper, and similar platforms.
• Experience partnering closely with Sales Operations and working alongside Salesforce admins/developers.
• Strong communication skills with the ability to translate technical concepts for non-technical audiences.
• Experience leading and developing technical or operations-focused teams.
• Highly organized with strong documentation and process management skills.
• Nice to Have: Salesforce certifications (Admin, Advanced Admin, or similar).
• Experience overseeing website teams or CMS platforms.
• Familiarity with data governance, compliance, and privacy standards.

Benefits

• Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• Bonding Leave: Enjoy paid leave to bond with your new family member.
• 2 Charitable Days: Contribute to causes you believe in.
• Reward & Recognition Program: Be rewarded for your success and championing our values.
• Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
• Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.