Marketing Manager at BRSi planning and executing marketing strategies to strengthen brand presence. Overseeing team and managing marketing initiatives for client engagement and revenue growth.
About the role
- Field Marketing Manager driving demand and brand awareness primarily for the UK market. Collaborating with sales and global teams for pipeline growth and localised campaigns.
Responsibilities
- Lead the development of the country marketing plan in collaboration with the Regional Field Marketing Director and global marketing teams, focused on driving new business MQLs and pipeline growth
- Execute the regional marketing plan for the UK and adjacent markets, to deliver measurable demand generation results
- Plan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences and focused on accelerating pipeline growth
- Organise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness
- Partner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion
- Localise and optimise global campaigns in collaboration with performance marketing (SEO, paid media, email) to maximise regional impact and lead quality
- Work with partner and enterprise marketing to activate global playbooks regionally
- Build and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leads
- Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility
- Source and amplify local customer stories and testimonials to build trust and support sales enablement.
Requirements
- Experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environment.
- Excellent communication and project management skills, with attention to detail
- Native level of English, fluency in French is desirable
- Hands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or Tableau would be desirable
Benefits
- Localised marketing campaigns
- Trade shows, conferences, and seminars
- Co-marketing opportunities with local industry associations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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