Data & Insights Manager leading data-driven research projects for the live entertainment sector. Collaborating with teams to develop insights that inform marketing strategies across regions.
Responsibilities
Lead the development of research proposals from scoping through to delivery, defining clear methodologies, deliverables, and timelines across qualitative and quantitative studies
Own all BAU insights research to support internal teams, new business opportunities, and ongoing client servicing, ensuring consistency, quality, and efficiency across recurring workstreams
Own client relationships for insights projects, ensuring outputs meet business objectives and communicate a strong point of view
Design and manage bespoke studies across audience, category, cultural, and creative intelligence, using mixed methods such as social/search listening, surveys, panels, and desk research
Deliver paid research studies, including audience research, market research, and relevant industry products and insights
Collaborate with Account Directors on theatre productions and venue campaigns, providing data-driven insights and strategic recommendations to enhance sales and ticketing performance for our clients, helping build our credibility in the space
Ensure internal teams are regularly updated with industry insights, staying informed on trends and best practices to strengthen campaign strategies and client partnerships
Build tools to empower teams to leverage insights for ongoing client servicing, ensuring insights are accessible, actionable, and embedded in daily decision-making
Lead data partnership relationships (e.g., GWI, Pulsar, YouGov, Brandwatch), ensuring we maximise their value, integrate effectively into workflows, and stay ahead of product developments
Build frameworks and templates to streamline insights products and services, ensuring high-quality, consistent outputs that drive time efficiencies and repeatable excellence
Champion the use of data across the business, educating teams on how to apply insights effectively in campaign planning, creative development, and optimisation
Collaborate with Paid Search, Paid Social, and Programmatic teams to connect performance data with audience and behavioural insights, ensuring that marketing decisions are grounded in evidence
Use storytelling with data to communicate valuable insights clearly and persuasively within detailed market research reports and client deliverables
Translate insights into actionable recommendations that influence strategy, creative messaging, and media investment decisions
Develop and evolve dashboards, models, and reusable assets to make insight generation more efficient and repeatable across clients and pitches
Mentor junior team members, guiding research design and data storytelling
Stay ahead of data, technology, and privacy trends, continuously assessing new tools, techniques, and platforms to enhance analytical capabilities
Identify and shape opportunities to turn bespoke research into scalable, fee-earning data products or client solutions.
Requirements
3–5 years’ experience in a research, data, or insights role within an agency, consultancy, or brand-side environment
Proven experience in designing, managing, and delivering end-to-end research projects, including scoping, analysis, and client presentation
Strong understanding of digital marketing performance data, particularly in Paid Search and Paid Social, and how it can be integrated into audience and market insights
Demonstrable expertise in qualitative and quantitative methods: surveys, panels, social/search listening, and consumer trends
Experience translating complex data into actionable strategies and creative implications
Advanced Excel/Sheets skills (pivots, arrays, regex, data cleaning) and familiarity with SQL or Python for data manipulation
Experience with social and search intelligence platforms such as Pulsar, Brandwatch, Glimpse, BuzzSumo, GWI, or YouGov
Excellent storytelling and visualisation skills, creating compelling decks and narratives tailored to C-suite and marketing audiences
Strong project management and organisational discipline, with the ability to juggle multiple deadlines.
Benefits
25-day holiday allowance excluding Bank Holidays (plus extra time off over Christmas)
One extra day’s holiday accrued for each of the first three years of service
Competitive salary benchmarked annually
Early Friday finish (3pm) - subject to business requirements
Enhanced family-friendly and personal leave policies
Health cash plan (after 3 months) and employee assistance programme
Hybrid working with home equipment allowance
Occasional free tickets to live events
Structured personal development and training programmes
Opportunities to attend industry conferences and shape agency culture
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