Demand Generation Specialist focused on converting leads into opportunities for Emtrain. Collaborating with sales and marketing teams to optimize demand generation strategies.
About the role
- Digital marketing leader driving PPC and display strategies for Simply Business. Oversee execution and management of high-performing acquisition channels in a 12-month contract role.
Responsibilities
- Be responsible for the day-to-day management and strategy of PPC, display, and paid social channels
- Oversee media campaigns (budgets over £5 million) ensuring alignment with customer needs
- Manage team members and collaborate with stakeholders across data science, operations, product, and marketing
- Own responsibility for managing bid management tools (SA360) for PPC optimisation
- Work alongside product managers and customer insight teams for implementation
- Drive testing schedule to boost performance and participate in new beta opportunities
Requirements
- Demonstrable success running high-performing PPC accounts (preferably in B2B)
- Prior experience managing people
- Experienced in executing high-performing display (DV360), demand generation, and PMax/paid social (Meta) campaigns
- F Familiar with managing external agency partners for paid activities
- Knowledgeable in using bid management tools (SA360) and automation technologies
- Innovative thinker able to gain a competitive edge
- Flexible and tenacious leader focused on delivery with ability to motivate cross-functional teams
Benefits
- 25 days annual leave (plus bank holidays)
- option to buy five more days of holiday with flexible benefits
- flexible parental leave with six months full pay to primary caregiver
- four weeks full pay if secondary caregiver
- life event leave every two years
- two week paid sabbatical after five years
- four weeks off after ten years
- private medical insurance through BUPA
- health cash plan for everyday medical expenses
- potential to earn an annual bonus based on performance
- access to tools for personal development on dedicated learning platform
- support for mental health with access to counselling
- pension matching up to five percent
- tax-free life assurance policy
- salary sacrifice car scheme for convenient fixed monthly amount
- budget for flexible benefits like critical illness cover, dental insurance, travel insurance or gym membership
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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