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About the role
- Senior Manager managing creator relationships and strategies at OverCast Digital, a leading TikTok Shop Partner. Driving GMV through effective creator program management in a hybrid role.
Responsibilities
- Owns OverCast's end-to-end creator strategy, from building scalable agency-level programs to managing high-value creator relationships that drive GMV for enterprise clients.
- Design and iterate on OverCast's tiered creator ecosystem (L0 → L3+)
- Build agency-level creator programs that position OverCast as a destination for top TikTok Shop creators
- Partner with TikTok Shop platform teams on best practices and emerging opportunities
- Develop scalable onboarding, communication, and retention frameworks
- Own relationships with highest-performing creators across the portfolio
- Create bespoke growth plans for top-tier creators
- Serve as escalation point for high-stakes creator issues
- Build feedback loops to inform program improvements
- Present creator program strategy and performance to enterprise clients
- Translate creator/affiliate data into clear narratives for brand stakeholders
- Represent OverCast's creator capabilities in new business pitches and QBRs
- Manage 2-3 junior Creator Managers
- Establish workflows, KPIs, and quality standards
- Ensure consistent messaging across all creator communications
- Leverage TikTok Shop analytics to identify high-potential creators and measure ROI
- Build reporting frameworks connecting creator activity to GMV outcomes
Requirements
- 5+ years in creator/influencer marketing, affiliate programs, or talent management
- Experience managing creator relationships at scale (100+ active)
- Comfortable presenting to enterprise C-suite and brand stakeholders
- Strong analytical skills, can translate dashboards to action
- Experience building programs from scratch
- Team management experience (2+ direct reports)
- Deep familiarity with TikTok Shop ecosystem
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