Hybrid Traffic Manager

at SiGMA World

• Job title: Traffic Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Balzan, Malta

About the role

• Traffic Manager overseeing the planning and execution of marketing campaigns across channels for SiGMA Group. Managing stakeholder collaboration and optimizing project budgets and timelines.

Responsibilities

• Plan, coordinate, and oversee marketing projects from initiation through delivery, ensuring completion on schedule and within budget
• Develop and maintain comprehensive project documentation including scopes, timelines, budgets, requirements, and status reports
• Define project scope, objectives, and deliverables in collaboration with key stakeholders
• Monitor project progress, identify risks early, and develop mitigation strategies
• Implement and maintain processes that improve cross-functional alignment and decision making
• Maintain continuous contact with stakeholders, coordinating resources and providing project alignment
• Lead weekly project meetings with marketing teams, business stakeholders, and technical teams
• Build and maintain constructive relationships with regional marketing peers and cross-functional partners
• Facilitate communication between creative, content, sales, product, and technical teams
• Present project updates and recommendations to senior leadership
• Collaborate with creative and content teams on marketing campaigns across digital and traditional channels
• Work with brand managers to collect deadlines, budgets, and campaign objectives
• Oversee the creation of marketing assets for in-store and digital activations
• Ensure all marketing materials are on-brand and aligned with global business strategy
• Manage content calendar and scheduling of campaign deadlines
• Develop and manage marketing campaign budgets, ensuring adherence across all projects
• Allocate resources effectively and coordinate with external vendors when needed
• Track project expenses and provide regular budget reports
• Optimize resource allocation across multiple simultaneous projects
• Set and track key performance indicators (KPIs) such as conversion rates and cost performance
• Gather and analyze data to evaluate project objectives, goals, and progress
• Conduct post-project evaluations and identify opportunities for improvement
• Use data insights to optimize campaign performance and inform future strategies

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• Minimum 4-5 years of project management experience, preferably in marketing or agency environment
• Proven track record managing multiple marketing campaigns simultaneously
• Experience working with cross-functional teams in fast-paced environments
• Strong knowledge of project management methodologies and best practices
• Proficiency with project management tools (Asana, Trello, Monday, Jira, or similar)
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Understanding of digital marketing channels including SEO, SEM, PPC, social media, and email marketing
• Excellent organizational and prioritization skills with exceptional attention to detail
• Strong analytical abilities and comfort working with data and metrics
• Outstanding written and verbal communication skills
• Proven ability to manage stakeholder expectations and build relationships
• Demonstrated problem-solving skills and ability to navigate challenges
• Capacity to juggle multiple projects while maintaining quality and meeting deadlines

Benefits

• Health insurance
• Professional development opportunities