Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Senior Performance Marketing Associate in Regional Online Marketing team at ShopBack. Designing and implementing media strategies for growth in acquisition, retention, and branding.
Responsibilities
- Play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding.
- Work closely with local teams and regional stakeholders to foster strong partnerships.
- Ensure seamless coordination and execution of marketing initiatives across countries.
Requirements
- 3 to 5 years of hands-on experience in online paid media for App and Web products.
- Proven track record of driving significant growth with marketing efficiency.
- Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
- Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
- Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
- Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
- Self-starter with the ability to work independently, owning the problem and developing the solution.
- AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
- Bachelor’s degree in marketing, business, or relevant experience.
Benefits
- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on your performance.
- Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
- Work-From-Anywhere benefit to enable you to thrive personally and professionally.
- Equal opportunity employer celebrating diversity and committed to creating an inclusive environment.
Job title
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