About the role

  • eCommerce Specialist for Shoes For Crews managing product and marketing strategies. Collaborating across teams to enhance online customer experience and drive sales.

Responsibilities

  • Take full ownership of the ShoesForCrews.com product experience ensuring every listing, image, and description inspires confidence and converts browsers into buyers.
  • Champion site accuracy, performance, and storytelling, managing product titles, descriptions, images, pricing, and SEO metadata to deliver best-in-class presentation and discoverability.
  • Partner with cross-functional teams to merchandise product categories with precision and creativity, aligning with seasonal trends, campaigns, and key business priorities.
  • Collaborate with our Design and Content teams to refine navigation, elevate the category architecture, and drive consistent, premium brand expression across all touchpoints.
  • Be a key player in executing high-impact digital marketing initiatives from email and paid campaigns to SEO and affiliate activations that drive traffic and conversion.
  • Own the promotional and launch calendar, ensuring campaigns, product drops, and seasonal events are flawlessly executed and aligned to commercial goals.
  • Leverage data-driven testing (A/B, UX, copy, creative) to optimize conversion, engagement, and user experience.
  • Collaborate closely with Marketing and Agency partners to amplify brand awareness, drive qualified traffic, and measure ROI across channels.
  • Monitor, analyze, and interpret performance metrics including traffic, conversion rate, AOV, bounce rate, and cart abandonment to identify trends and opportunities for growth.
  • Deliver insightful weekly and monthly reports, transforming data into actionable strategies that move the needle.
  • Serve as the voice of the customer across the DTC experience analyzing behavioral data and feedback to improve UX, retention, and satisfaction.
  • Lead product review and feedback programs, turning insights into actionable improvements that strengthen trust and advocacy.
  • Partner with Customer Service and Operations teams to optimize the post-purchase journey, elevate support content, and ensure a frictionless, best-in-class experience from checkout to delivery.

Requirements

  • Strong understanding of digital commerce platforms (Shopify, WooCommerce, Magento, etc.)
  • Proficient with analytics and reporting tools (Google Analytics, Excel/Sheets, Shopify Analytics)
  • Proficient experience with SEO, SEM, and paid media best practices, analysis and day-to-day management
  • Experience with Klaviyo, Mailchimp, or similar CRM/email marketing platforms
  • Experience with Shopify or similar eCommerce platforms and CMS
  • Familiarity with data visualization tools (e.g., Looker Studio, Tableau)
  • Understanding of UX principles and A/B testing methodologies
  • Excellent organizational skills and attention to detail
  • Analytical mindset with the ability to translate data into actionable insights; proficiency with Microsoft Office tools, Tableau (or other BI tools), ERP, etc.
  • Genuine passion and curiosity in everything eCommerce, consumer behavior, and staying ahead of industry trends.
  • Bachelors degree or higher in marketing, business, communications, or related field.
  • Minimum 2-4 years experience in eCommerce operations, digital marketing, or retail management.

Benefits

  • Health benefits
  • Flexible work arrangements
  • Professional development opportunities

Job title

DTC eCommerce Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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