eCommerce Specialist for Shoes For Crews managing product and marketing strategies. Collaborating across teams to enhance online customer experience and drive sales.
Responsibilities
Take full ownership of the ShoesForCrews.com product experience ensuring every listing, image, and description inspires confidence and converts browsers into buyers.
Champion site accuracy, performance, and storytelling, managing product titles, descriptions, images, pricing, and SEO metadata to deliver best-in-class presentation and discoverability.
Partner with cross-functional teams to merchandise product categories with precision and creativity, aligning with seasonal trends, campaigns, and key business priorities.
Collaborate with our Design and Content teams to refine navigation, elevate the category architecture, and drive consistent, premium brand expression across all touchpoints.
Be a key player in executing high-impact digital marketing initiatives from email and paid campaigns to SEO and affiliate activations that drive traffic and conversion.
Own the promotional and launch calendar, ensuring campaigns, product drops, and seasonal events are flawlessly executed and aligned to commercial goals.
Leverage data-driven testing (A/B, UX, copy, creative) to optimize conversion, engagement, and user experience.
Collaborate closely with Marketing and Agency partners to amplify brand awareness, drive qualified traffic, and measure ROI across channels.
Monitor, analyze, and interpret performance metrics including traffic, conversion rate, AOV, bounce rate, and cart abandonment to identify trends and opportunities for growth.
Deliver insightful weekly and monthly reports, transforming data into actionable strategies that move the needle.
Serve as the voice of the customer across the DTC experience analyzing behavioral data and feedback to improve UX, retention, and satisfaction.
Lead product review and feedback programs, turning insights into actionable improvements that strengthen trust and advocacy.
Partner with Customer Service and Operations teams to optimize the post-purchase journey, elevate support content, and ensure a frictionless, best-in-class experience from checkout to delivery.
Requirements
Strong understanding of digital commerce platforms (Shopify, WooCommerce, Magento, etc.)
Proficient with analytics and reporting tools (Google Analytics, Excel/Sheets, Shopify Analytics)
Proficient experience with SEO, SEM, and paid media best practices, analysis and day-to-day management
Experience with Klaviyo, Mailchimp, or similar CRM/email marketing platforms
Experience with Shopify or similar eCommerce platforms and CMS
Familiarity with data visualization tools (e.g., Looker Studio, Tableau)
Understanding of UX principles and A/B testing methodologies
Excellent organizational skills and attention to detail
Analytical mindset with the ability to translate data into actionable insights; proficiency with Microsoft Office tools, Tableau (or other BI tools), ERP, etc.
Genuine passion and curiosity in everything eCommerce, consumer behavior, and staying ahead of industry trends.
Bachelors degree or higher in marketing, business, communications, or related field.
Minimum 2-4 years experience in eCommerce operations, digital marketing, or retail management.
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