Hybrid Director of Digital Experience

at SFMOMA San Francisco Museum of Modern Art

• Job title: Director of Digital Experience
• Job type: Full Time
• Experience level: Lead
• Salary: $140,000 - $167,187 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Director of Digital Experience at SFMOMA leading vision and delivery of innovative digital experiences. Overseeing creative direction and product development while integrating digital technologies into visitor experience.

Responsibilities

• Lead the execution of a high-impact digital strategy that connects the visitor experience across digital and physical spaces.
• Build intuitive, end-to-end user journeys that connect the visitor experience across digital and physical spaces—future-facing, inclusive, accessible, and scalable.
• Lead internal team by fostering a culture of iteration and experimentation, amplifying individual strengths within a high-performing, multidisciplinary group.
• Champion new digital initiatives annually—from concept to launch—utilizing AR/VR, AI, and interactive installations to serve both users and institutional goals.
• Use research, A/B testing, and analytics to deepen engagement and drive conversion.
• Partner across design, development, marketing, and curatorial teams to translate insights into compelling digital experiences.
• Oversee the department’s annual operating budget, ensuring strategic allocation of resources, forecasting needs, and stewarding funds to maximize impact across all digital initiatives.
• Cultivate and manage strategic external partnerships to expand the museum’s digital capabilities and deliver innovative visitor experiences.
• Collaborate with philanthropy teams on grant writing and donor engagement to secure support for digital initiatives.

Requirements

• Minimum of seven (7) years of leading digital strategy and product development, preferably in a cultural or mission-driven organization.
• Proven success delivering user-centered experiences like AI prototypes, immersive exhibitions, or large-scale public installations that drive measurable results.
• An understanding of digital interfaces, IT/AV infrastructure, APIs, and system integrations, alongside best practices for long-term maintenance.
• Experience building inclusive programs and a knowledge of accessibility standards and inclusive design practices.
• Strong experience leading, coaching, and developing teams, with a commitment to fostering collaboration, accountability, and professional growth.
• Skilled in managing complex projects and navigating diverse stakeholder priorities in fast-paced environments.
• Portfolio required, with clear articulation or role and outcomes.

Benefits

• PTO
• Medical
• Dental
• Vision
• Flexible Spending Accounts
• Pet Insurance
• Life and AD&D Coverage
• Disability Insurance
• Mental Health and Wellness Benefits
• Discount Programs
• Pre-Tax Commuter Benefits
• 403(b) Retirement Savings Plan
• SFMOMA Membership
• and more