About the role

Marketing Manager driving growth and strategies for residential e-commerce channels at FLO. Collaborating with teams to enhance customer acquisition and brand value through innovative marketing tactics.

Responsibilities

Define and lead an omnichannel growth strategy aligned with business objectives, integrating distribution and eCommerce;
Define the marketing strategy to support sales across all channels;
Develop launch plans for promotions and seasonal campaigns;
Optimize the channel mix based on profitability and positioning;
Identify growth levers (pricing, assortment/offering, programs, partnerships);
Define the acquisition and demand-generation strategy (digital, partners);
Manage marketing budgets and ensure optimal ROI (CAC, ROAS, profitability);
Oversee execution agencies and partners (media, eCommerce, content);
Develop marketing tools to support partners;
Structure promotional and incentive programs to drive sales;
Ensure consistency of messaging and brand across all touchpoints;
Ensure a consistent and high-performing experience across all channels (social media, customer service, partners);
Track performance KPIs (revenue, margins, conversion, acquisition);
Analyze market data and identify opportunities and risks;
Translate data into strategic recommendations and develop dashboards;
Coordinate internal teams (sales, product, operations, finance);
Oversee external partners responsible for execution (eCommerce, agencies, etc.).

University degree in business, administration, marketing, or a related field (or equivalent);
Proven experience in go-to-market, online commerce and marketing (5+ years);
Proficiency with performance tracking, reporting and CRM tools (sales forecasting, data analysis);
Excellent communication skills in French and English, both written and verbal — English is required to collaborate with our partners and internal teams across Canada;
Strong analytical rigor and ability to monitor and drive performance indicators;
Initiative and proactivity to identify and resolve operational issues;
Ability to manage multiple teams (internal and external) and projects simultaneously;
Flexibility and adaptability in a fast-evolving environment;
Ability to positively influence contributors and act as a strategic partner internally and externally;
Ability to simplify performance data and provide clear, actionable recommendations.

Group RRSP: Employer contribution up to 2%. Save for your future.
Welcome Days: 5 days to start at FLO. Begin your first year on the right foot.
Recharge Days: 5 days of leave to take care of yourself and your family.
Summer Fridays: Afternoons off. Enjoy the sun.
Telemedicine: Easy access. Fast care for the whole family.
Additional Vacation: Increased time off based on experience.
EV Benefits: Home charging station provided. Drive green.
Friends Discount: Share FLO benefits. Expand the network.
Insurance: Comprehensive coverage. Peace of mind.
Culture: People-first culture and hands-on leadership. We grow together.
Parental Leave: 5 days in addition to provincial parental benefits (RQAP). For your family.
JEDI (Justice, Equity, Diversity & Inclusion): A program that aligns and strengthens our teams.