Marketing Coordinator executing marketing programs for Aramark Collegiate Hospitality account. Driving business growth, consumer engagement, and client retention strategies in a university setting.
About the role
- Senior Partner Alliances Marketing Manager collaborating with partners to create joint marketing strategies. Driving brand visibility and business growth through strategic marketing plans in a tech environment.
Responsibilities
- Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
- Plans and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
- Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
- Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
- Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
- Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
- Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
- Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
- Utilizes marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
- Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
- Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
- Performs any other related task as required.
Requirements
- Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
- Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.
- Extended demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
- Extended experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
- Extended demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
- Extended experience in management and development of partnership value propositions collateral.
- Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
- Extended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
- Extended experience in analysing marketing data and using insights to optimise joint marketing initiatives.
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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