Hybrid Senior Content and Copy Writer

at Securitas Group

• Job title: Senior Content and Copy Writer
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Gurugram, India

About the role

• Senior Content and Copy Writer creating compelling marketing communications for Securitas AMEA. Driving business growth through diverse written content for various marketing initiatives.

Responsibilities

• Write and manage high-quality copy and content for various channels, internally and externally for communications, marketing and internal sales materials including website page texts, blog posts, email campaigns, proposals, brochures and articles.
• Contribute to the development of a digital content marketing plan, to support the development of website content.
• Ensure content is appropriate for the destined audience and outcome and purpose (brand awareness/product information/conversion/sales).
• Close collaboration (via Teams) with the various Securitas business areas (Marketing, Product/Offering, Communications and Group) to ensure content aligns with business goals, branding, and marketing campaigns.
• As a content and copy expert you will take initiative to guide briefed content requirements from various stakeholders.

Requirements

• Proven experience of 6+ years as a content writer or similar role, with a strong portfolio showcasing diverse content across digital and offline channels (websites, SOME, email, articles, brochures, factsheets).
• Excellent English written and verbal communication skills.
• A degree in English, Communications, Marketing or Journalism or other similar qualification is desirable, but experience and a strong writing portfolio is most relevant.
• Ability to craft engaging, clear, and persuasive content that aligns with business objectives and engages audiences, adapted to channel and sales funnel stage.
• Understanding of marketing communications, content best practices for websites, SEO and Key Word principles and digital strategy.
• Experience with B2B to produce content that resonates with this segment and speaks to its audience’s needs and challenges.
• A keen eye for detail in both content creation and editing, ensuring all content aligns with brand guidelines, business goals and is error-free.
• The ability to stay on top and ahead of marketing and communication trends and adapt content accordingly.
• Strong time management and prioritization skills, able to handle multiple content initiatives, deadlines, and campaigns simultaneously.
• Experience with European market dynamics, cultural considerations, and how these impact content strategies.
• Strong self-motivation when working alone and collaborative when working with others, adapting to changing conditions as needed to get done what needs to get done.

Benefits

• Our employees come from all walks of life and bring with them a multitude of talents and perspectives.
• We aim for diverse representation throughout the company.
• We are committed to equal pay, safe working conditions, gender balance and an inclusive work environment with a wide range of skills and development opportunities.