Senior copywriter creating engaging content for EY's global B2B initiatives. Collaborating with cross - functional stakeholders and managing creative projects in a dynamic environment.
About the role
- Copywriter & Content Creator at insurancemarket.gr producing engaging content for various platforms. Focusing on social media, SEO strategies, and collaboration with marketing and design teams.
Responsibilities
- Write compelling, on-brand copy across campaigns, ads, landing pages, emails, and more
- Develop comprehensive copy strategies that integrate key brand messages consistently across all touchpoints
- Support SEO and performance team with content that is both optimized and genuinely worth reading
- Build and manage the editorial calendar across web, social, blog, and CRM
- Own the social media presence, creating content that drives real engagement
- Script short-form video content (Reels, TikToks, YouTube Shorts) that captures attention in the first two seconds
- Stay ahead of platform trends and bring fresh formats and ideas to every brainstorming session
- Use AI tools actively and creatively to move faster, test more ideas, and raise the quality bar
- Own specific projects end-to-end: identify issues early, take initiative to improve processes, and deliver on time
- Work closely with Design, Product, CRM, and Performance Marketing to ensure visual and verbal harmony across all touchpoints
Requirements
- 4–6 years of experience in copywriting, content strategy
- Proven ability to write across formats: campaigns, UX/UI copy, CRM, social, blogs, with the versatility to adapt language and style to each
- A deeper understanding of target audiences, market positioning, and brand objectives
- Comfortable in front of and behind a camera: scripting, shooting, and editing short-form video is part of your toolkit
- An active and curious user of AI tools who knows how to get the most out of them without losing the human touch
- Strong sense of ownership: you take initiative, measure your impact, and care about the results of your team's work
- Fluent in both Greek and English, with outstanding written skills in both.
- Experience in digital-first industries: insurance, fintech, or e-commerce is considered a plus.
- Familiarity with CMS tools (e.g. WordPress), and SEO platforms (e.g. Ahrefs, SEMrush)
Benefits
- Private Health Coverage on the Company’s group program & a yearly check-up plan
- Competitive remuneration scheme
- A relaxed and modern working atmosphere
- Hybrid working model
- Personalized working station & laptop
- “Learning and Development” budget in accordance with our growth and development plan
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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