Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Founding Product Marketing Manager optimizing AI solutions for consumer brands at Sciemo. Leading product marketing strategies to deliver measurable business impact and foster customer adoption.
Responsibilities
- Define and own our end-to-end product marketing strategy as we bring transformative AI systems to market across consumer brands and beyond.
- Craft differentiated positioning and messaging that clearly communicates our value to diverse stakeholders, from data scientists to C-suite executives.
- Build foundational marketing infrastructure including launch frameworks, pitch materials, competitive analysis, and enablement resources to support future scale.
- Shape our ideal customer profile (ICP) and go-to-market (GTM) strategy by identifying patterns in adoption and customer success.
- Experiment with campaigns, content channels, and partnerships to uncover scalable paths to market.
- Lay the groundwork for repeatable growth by designing the processes, metrics, and strategies we’ll use to scale product marketing over time.
- Translate technical capabilities [GenAI, agents, graph technologies, and machine learning] into business value, positioning our AI stack in ways that create urgency and buy-in.
- Develop compelling narratives, case studies, and thought leadership that highlight how our technology delivers measurable impact for consumer goods companies.
- Collaborate cross-functionally with product, sales, and customer success to ensure messaging aligns with real customer needs and informs product direction.
Requirements
- Must have experience at a top-tier consulting firm (e.g., McKinsey, Bain, BCG) or equivalent strategic consulting experience.
- Proven success bringing AI or SaaS products to market and driving adoption in real-world customer environments, ideally in the consumer goods space
- Ability to translate deep technical concepts (GenAI, ML, agents, graph) into clear, compelling commercial value for diverse audiences
- Experience building and leading high-impact product marketing initiatives in early-stage environments, from positioning and messaging to GTM execution
- Entrepreneurial, scrappy, and outcomes-driven; comfortable wearing many hats and building from zero to one
- A trusted partner to technical teams, sales, and executive stakeholders alike, with a knack for connecting customer needs to product strategy
Benefits
- Offers Equity
- 25% Discretionary annual performance bonus
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