Digital Marketing Optimization Manager at Johnson & Johnson MedTech managing brand and product marketing initiatives. Collaborating across teams to amplify global campaigns and optimize digital marketing strategies.
About the role
- Digital Campaign Manager overseeing digital sampling campaigns for leading brands in beauty and FMCG sectors. Collaborating with clients and teams to deliver measurable marketing results.
Responsibilities
- Own and manage the full lifecycle of digital sampling campaigns, from client brief to final reporting, working with some of the biggest and most exciting brands in FMCG, beauty and personal care.
- Take ownership of campaign outcomes, proactively identifying risks, optimisation opportunities and improvements throughout delivery.
- Providing best practice advice and expert guidance on media strategy and execution across Facebook/Instagram, TikTok, Google, publishers, and other channels.
- Prepare and deliver post campaign analysis reports to provide clients with insightful performance updates and data-led recommendations.
- Working closely with our fulfilment team to ensure campaigns are booked in with our third party partners, samples are dispatched promptly, and that sample stock is received and processed correctly.
- Working closely with clients and designers to deliver world class creatives, ensuring assets such as ads, landing pages and campaign emails are set up correctly, with best practice in mind, and are on-brand for the client that you’re working with.
Requirements
- The ideal candidate would have at least 5 year’s experience in digital marketing / social media / email / CRM. Experience setting up and optimising paid media campaigns (e.g. Meta, TikTok, paid search) is essential.
- Experience in / with vouchering or cashback campaigns is also desirable. Bonus points for experience in data analysis or market research too.
- Excellent verbal and written English and comfortable leading client calls, presenting performance insights, and confidently advising on campaign decisions.
- Strong organisation and time-management skills with impeccable attention to detail.
- A proactive, problem-solving mindset – you spot issues and fix them before they escalate.
- Tech literate and quick to learn new tools and processes.
- You will enjoy working within a fast-paced team and be confident to contribute towards the overall success of the team, whilst also able to work on your own initiative.
- Marketing agency experience is a plus, but not essential.
Benefits
- Hybrid working set-up.
- Auto-enrolment in the company-wide benefits scheme.
- EMI share options – be part of our growth journey.
- Health Cash Plan, Private Medical Insurance, Employee Assistance Programme & comprehensive wellbeing support.
- Generous holiday allowance, including year-end shutdown.
- Regular socials: team lunches, spa days, go-karting, mini golf and more.
- A bright, modern office in the heart of Brighton, with access to co-working spaces in Bath, Bristol, Birmingham, and London.
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