Patent Manager providing strategic support for innovation and product development in LATAM. Collaborating closely with global Patent Team and R&D to manage intellectual property risk.
About the role
- Senior Lead of Web Strategy at Salesforce leading web strategies for SMB audience engagement and experience optimization. Collaborating across teams to achieve strategic objectives.
Responsibilities
- Lead the development and execution of comprehensive website strategies targeting the SMB audience that drives engagement, optimizes experiences, and achieve new logo growth objectives
- Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Salesforce website
- Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams
- Partner with cross-functional teams to align web strategy with broader marketing and business initiatives
- Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
- Collaborate with UX/UI designers to enhance website usability and customer journey
- Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
- Lead website projects from conception to launch, managing timelines and deliverables
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7-10+ years of experience in digital marketing, web strategy, or related roles
- Strong analytical skills with experience using web analytics platforms
- Understanding of SEO, SEM, and digital marketing best practices
- Excellent written and verbal communication skills
- Project management experience with ability to manage multiple initiatives
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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