Corporate Planning and Communications Advisor enhancing brand awareness for our client through strategic public relations and social media outreach. Requires strong writing and event management skills.
About the role
- Marketing Coordinator responsible for social media management and brand identity in a fast-paced environment. Collaborating with the Marketing Manager and Sales teams for events and media outreach.
Responsibilities
- Own the management of five social media accounts across Facebook, Instagram and LinkedIn.
- Including drafting posts and daily community management and profile maintenance.
- Respond to social media comments and direct messages in conjunction with the marketing manager, and to reviews via Revinate (as needed).
- Maintain website CMS, auditing daily for changes and accuracy, keeping up to date with the latest information and events.
- Maintain brand standards as it relates to photography selection and copy, and Forbes requirements.
- Maintain and update sales materials and presentations in conjunction with tradeshow calendar, providing sales team with appropriate resources.
- Maintain inventory of print collateral and ensure outdated materials are discarded, including guestroom materials, menus, signage, etc.
- Dropbox File Maintenance - oversee photo management and file storage in conjunction with home office to ensure new imagery is added in an organized manner (including usage rights) and outdated imagery is removed from property library and use.
- Maintain and update property profiles and offers on third party partner sites and portals including Google, Preferred Hotels, Virtuoso, CVent, Tripadvisor, Forbes, Group Representation Firms, etc.
- Prepare presentation material for sales presentations as needed by sales and other revenue generating areas.
- Identify and keep updated local and regional listing sites and post resort events for all revenue areas including Food and Beverage, Spa, Golf, Rooms. (ie. Destination DC, etc.)
- Oversee and coordinate on-property printing needs and processes with approved print vendors, and complete purchase orders.
- Assist with email and campaigns as needed including proofing and image edits.
- Assist amenity requests for media and influencers, if needed.
- Assist Marketing Manager with monthly marketing meeting minutes.
- Assist with additional marketing tasks as assigned by the Marketing Manager.
Requirements
- At least one-year of experience in Marketing Communications.
- A four-year college degree in Marketing, Communications, Public Relations or similar major is preferred.
- Must possess superior social media savvy and the proven ability to drive creative and memorable social media campaigns.
- Strong attention to detail and exceptional organizational skills required.
- Ability to work nights and weekends when needed.
- Must be able to work in a fast paced environment, multitask and prioritize assignments while strategizing with each department of the resort to develop and promote special events that generate revenue.
- Excellent written and verbal communication skills.
- Read and interpret documents in English such as safety rules, operating and maintenance instructions, and procedural manuals, newspapers, periodicals, journals, and manuals.
- Write routine reports, correspondence, business letters, summaries, and reports using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style. Writing samples required.
- Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
- Use mathematical skills to interpret financial information and prepare reports and budgets.
- Read and interpret business records and statistical reports. Make business decisions based on reports and similar facts, as well as on experience and personal opinions.
- Must have sufficient computer skills that will allow them to be able to use, in a proficient manner, all Salamander Collection issued software programs implemented, including but not limited to the following: Microsoft Word, PowerPoint, Microsoft Excel, Knowledge of e-mail and CRM platforms, Knowledge of CMS (Content Management Systems), Knowledge of basic photo editing, resizing images, Graphic design background with InDesign / Adobe Creative Suite, Canva.
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